Behavior Analytics

An engaged user audience is the best type of audience you can have. They click on your links, interact with your content, sign up for your stuff, and–most importantly–make purchases. Not only do they directly benefit your brand, but their engagement also helps increase brand awareness to other potential...

In today’s competitive digital market, every click could lead to either a treasure trove or a dead end. If you want to stand out from the competition, understanding the map to success is crucial. But what exactly is that map? An effective conversion funnel is your secret weapon to crafting a...

Researchers rely on standardized quantitative data collection to ensure consistency and reliability, and most importantly, to allow for the objective analysis of data collected to inform conclusions and predictions. In this article, we will see which the the most popular data collection methods, see how to analyze the information...

Knowing everything about customers sometimes goes beyond numbers. That’s the point of qualitative data—it captures life’s rich narratives beyond mere numbers. Dive into this read to get savvy about how these vibrant details shape research in ways spreadsheets never could. In this article, we’ll also show you some real-world...

Qualitative vs quantitative data. These two are the essence of data analysis, and for some, there is a clear winner. But don’t be too quick to judge. We’ll walk through what sets these two apart—and then dig into how they work in the real world. From capturing life’s complexities...

Successful businesses should always seek innovative strategies to connect with their target audience effectively. One such approach popular in recent years is behavioral targeting. This method involves the analysis of online user behavior to deliver personalized content and advertisements. Your audience clicks, and you learn! Gathering data points like...

Understanding your customer’s journey is the root of increasing conversions. Customer journey mapping tools give you the ability to visualize their path, pinpointing where users join or drop off. In this article, we’ll take a look at the best customer journey mapping tools that help you plan and understand...

What is a Heatmap? Heatmaps are a tool used to take complex data, and give you the ability visualize different ways user engage with your site based on that data. There are different types of heatmaps that portray different data points. Below, we’ll dive deep into each type of...

The customer acquisition funnel is the process from a customer landing on your website until the moment they sign up. Analyze each funnel stage to understand why users drop off, or why they finish their way through the funnel. The more catered your funnel is, the more sign ups...

So many websites out there are just seconds away from reaching their peak conversion performance, but they need the right tools to get there. Curious about what these game-changing tools could be? This isn’t just another listicle; it’s the perfect tool stack that will actually increase your site’s conversions and...