Thoughts About Digital Experience, User Behavior Analytics

Roman Mohren (CEO)

CEO

Roman Mohren is the CEO of FullSession, a privacy-first UX analytics platform that combines session replay, interactive heatmaps, conversion funnels, error insights, in-app feedback, and Lift AI a workflow that helps teams identify high-impact friction and validate whether fixes actually moved the metric. Roman leads Product, Sales, and Customer Success, owning the customer journey from first touch through long-term outcomes.

Roman has spent 25+ years building and scaling B2B SaaS companies across venture-backed startups, PE-backed businesses, and public software environments from early “first dollar” execution through growth and scale. He writes from hands-on operator experience about turning behavioral signals into measurable business impact, without compromising privacy or governance.

Topics Roman writes about: session replay investigations, funnel drop-off diagnosis, activation and conversion measurement, privacy-first analytics, Lift validation (predict → prove), and building repeatable go-to-market systems.

Selected experience and outcomes:

  • Grew Userpilot to $2M ARR (9×) in 18 months as 7th employee and Head of Sales
  • Built 5280 Solutions to $5.1M ARR as Head of Sales, acquired by Bottomline Technologies
  • Drove 50%+ of company revenue (>$10M ARR) through channel partners at ESS, acquired by IHS
  • Top 10% of enterprise sales at 3E Company for three consecutive years
  • Founded TradingWhale.io, proprietary trading algorithm development, backtesting infrastructure, and automated trade execution via IBKR.

Outside of SaaS, Roman has also built systems for trading strategy research and backtesting and writes occasionally about methodology and automation at TradingWhale.io.

Connect: LinkedIn · roman@fullsession.io · fullsession.io · fullsession.io/about/

Author: Roman Mohren (CEO)

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