Author: Roman Mohren (CEO)
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Anscombe’s Quartet: Why Summary Statistics Hide What Your Users Are Really Doing
Your dashboard says conversion is 3 percent, the average session runs 90 seconds, and NPS sits at 32. Clean numbers, easy to report, easy to track week over week. The trouble is that two products with identical numbers on that dashboard can be having completely different experiences, and the average will never tell you which…
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Mobile App UX Friction: How to Find What Users Won’t Tell You
Your app funnel shows a clean drop at step three. No error was logged, no support ticket came in, no survey explained it. The user reached the step, hesitated, and left, and every system you have recorded the exit without the reason. That is what most mobile friction looks like: silent, unreported, and invisible to…
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Customer Feedback Report: How to Build One in 2026
A customer feedback report turns scattered comments, survey scores, and support tickets into a structured document. It tells your team exactly what to fix first. Most companies collect plenty of customer feedback. Few turn it into a report that anyone actually acts on. This guide covers how to source feedback, measure it with the right…
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5 Best Behavioral Analysis Software in 2026
Behavior analysis software is a category of tools that collect data on how people interact with a website or app, then turn that user behavior data into meaningful insights teams can act on. You can use it to analyze user behavior across sessions and identify trends before they turn into lost revenue. Picking behavior analysis…
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How to Prioritize Product Roadmap Using Revenue Data
Your backlog has 80 items in it. Sales wants three of them shipped yesterday. Engineering wants you to address technical debt before it causes an outage. Knowing how to prioritize product roadmap decisions means ranking features, fixes, and initiatives against a fixed amount of engineering capacity. You need a repeatable method instead of relying on…
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Contentsquare Acquires Hotjar: What It Means For Your Business in 2026
Contentsquare is the global leader in digital experience analytics. Hotjar was the leading product experience insights platform for small and growing businesses around the world. Contentsquare acquired Hotjar in 2021, and the two platforms fully merged on July 1, 2025. Together, they now serve the global market end-to-end, from solo entrepreneurs to large enterprises. If…
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SaaS Funnel Analytics: Find the Step Killing Conversion Rate (2026)
Your signup numbers look fine. Your trial volume looks fine. Then you check trial-to-paid conversion and the number makes no sense, because somewhere between those two points, you’re losing people and you don’t know where. That gap is exactly what SaaS funnel analytics fixes. SaaS funnel analytics is the practice of tracking how users move…
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Best MCP Servers for UX Analytics in 2026
Your AI assistant can’t see what your users are doing. Not without the right connection. MCP servers, built on the Model Context Protocol, give AI assistants direct access to your analytics data so you can query sessions, trends, and friction signals in natural language instead of navigating dashboards. This guide covers the best MCP servers…
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Web Analytics for Product-Led Growth Companies: Boost Signups in 2026
Your product is your sales team in a self-serve model. But that only works if you can see exactly what it’s doing. Web analytics for product-led growth companies tracks the behavioral signals that determine whether a free user converts, stays, or disappears without filing a single complaint. Unlike traditional SaaS companies that rely on sales-assisted…
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SaaS User Onboarding: How to Activate New Users Faster in 2026
Most SaaS signups never stick. New users sign up, poke around for a few minutes, and disappear before experiencing any real value. For product teams, that gap between signup and value is the most expensive problem in the business. SaaS user onboarding is the process that guides new users from their first login to a…
