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The ideal customer is someone who moves through the conversion funnel with little friction–they view your website, click on your CTAs, and dive head-first into your desired action. Done! Unfortunately, real-world customers aren’t like that. Sure, some may convert into repeat customers without much pushing, but most will need...

Close-ended questions allow you to create surveys that are easy to answer for respondents. In turn, it will be easier for you to collect quantitative data and conduct statistical analysis on any particular aspect you want to study. Unlike open-ended questions, these questions only require a one-word answer or...

Utilizing demographic survey questions gives you a clear idea of who your customers are–more specifically, where they live, how old they are, what religion they follow, and so on. For most people, this information is a solid representation of one’s persona, even if it’s just a glimpse. However, good...

So, you’ve driven a sizeable number of visitors to your website. They’re looking at your products, perusing your blog pages, and scrolling through your landing page. You might think that the hardest part is over, but unfortunately, you’re just now getting to it. A large number of visitors is...

The international software-as-a-service (SaaS) industry grew to $237.48 billion in 2022 and is expected to reach over $900 billion by 2030. The market is supersaturated to the point that the competition is kicking the weakest links out before they can even gain traction. On the flip side, the SaaS...

Anyone who’s taken a statistics class is probably already familiar with qualitative and quantitative data. One includes numerical values and the other describes qualities or traits. One can be counted, and the other cannot, plain and simple. But wait, are we forgetting another type of data? Categorical data takes qualitative data and...

No matter how good your product is, customers aren’t going to be lining up to buy it without an effective eCommerce conversion funnel. There are different stages of the buyer’s journey you need to strengthen if you want to maximize conversions. These make up the conversion funnel and, in...

Graphic designers, content writers, copywriters, programmers, and web designers are all part of the standard roster for creating and running a website. However, a lot of people forget one crucial member of the dream team to tie it all together–the content designer. But what is content design? And how does it...

An effective survey is the best way to collect customer feedback. It will serve as your basis for multiple functions, such as improving your product, supplementing market research, creating new marketing strategies, and much more. But what makes an effective survey? The answer is simple–you have to ask the...

You’ve perfected your branding, optimized your conversion funnel, and polished your website until it’s a shiny reflection of your brand’s mission, vision, and quality. Now what? The next logical step is to determine if your strategies are working, and one way to do that is to measure customer experience....