CRO

In today’s digital age, most businesses understand the importance of capturing leads and bringing in new customers through effective top-of-the-funnel marketing strategies. However, many companies often overlook the middle of the funnel, which is just as crucial to a website-based business.  This middle stage of the funnel includes mid-funnel...

Top-of-funnel marketing is a crucial part of an effective digital marketing strategy. It’s all about creating awareness for your brand and building relationships with potential customers. It’s important because, according to a report by Salsify, 46% of consumers are willing to pay more for trusted brands. Creating an effective...

Conversion rate is one of the most critical metrics you need to track if you want to increase the profitability of your eCommerce business. It measures how many online shop visitors become paying customers. By understanding the numbers behind conversion rates, you can make smarter decisions about your strategies...

Digital marketing agencies use conversion rate optimization (CRO) to help businesses maximize their return on investment (ROI) from their digital marketing activities. CRO marketing involves analyzing user behavior and website performance to identify potential areas of improvement and then testing different strategies to increase the number of conversions. To...

Product adoption is critical for measuring the success of your product and business overall. Improving product adoption has become a challenge for most companies, so there is an increasing focus on user behavior tools that support adoption efforts.   User behavior tools can impact product adoption by giving your...

Keeping tabs on your product performance is crucial to any business, but it can be challenging to measure the right metrics. Even if you have a solid internal structure for monitoring your products, figuring out exactly how each one is doing can be tricky. Product metrics are standard measurements...

Companies that rely on the Internet depend on usability testing for success. Even the most innovative product won’t be popular if it has a confusing, non-intuitive layout that makes it hard to use. Statistics don’t leave any room for doubt in this regard: 79% of users who fail to...

When running a website, you need to make the best decisions to optimize it successfully. It is possible when you have accurate data. Which web analytics software will give you precise user behavioral data? What tool will help you dig deeper into site errors? Lucky Orange has gained some...

With so much web analytics software available today, finding one that best suits your business needs can be challenging.  Mixpanel is a helpful tool for gaining insights into your products and users. It offers a variety of features for monitoring user activities, tracking user cohorts, and analyzing user behavior....

If you’re running a business, you already know the importance of web analytics. While a traditional analytics tool like Google Analytics may show you significant numbers like churn rate, page traffic, or bounce rates, how do you learn how users behave on your site? Advanced web analytics tools such...