Are you looking to optimize your website’s performance but unsure if VWO is the right choice? You’re in luck! 

We’ve compiled a list of this year’s top 10 VWO competitors that can help you improve your site’s user experience and conversion rates.

We’ll break down their use cases, key features and pricing and explain how each alternative compares to VWO. 

Whether you’re a startup or an enterprise, by the end of this article, you’ll have enough information to select the best platform for your business.

10 Best VWO Alternatives Right Now

If you’re looking for VWO alternatives, here are the best solutions to consider:

1. FullSession: User behavior analytics software that offers session recordings and replays, dynamic heatmaps, website feedback forms, conversion funnel analysis and error tracking. Pricing starts at $39/month with a 20% discount on annual plans. Book a demo to learn more.
2. PostHog: A self-hosted product analytics platform with customer data tracking, analysis, and extensive integrations. Pricing starts from $0.0000500/event.
3. Optimizely: A digital experience analytics platform focusing on A/B testing, experimentation, and personalization with advanced targeting capabilities. It provides feature-based pricing not available publicly.
4. Heap: A digital insights platform automatically capturing web and mobile app data, offering behavioral data visualization and funnel analysis. It has a tiered pricing structure that is available upon request.
5. AB Tasty: A digital experience optimization platform for marketing teams, providing easy A/B testing and personalization features. Pricing is available upon request.
6. Amplitude: Product intelligence and event tracking software, offering customer engagement and retention insights. Its scalable pricing starts from $61/month.
7. LaunchDarkly: A feature management platform with real-time flagging and experimentation features. Its feature-based pricing starts at $12/month.
8. Crazy Egg: A web analytics tool specializing in website optimization through visual reports like heatmaps. It offers simple pricing with multiple plans starting at $99/month.
9. FullStory: A digital experience analytics platform providing in-depth insights into user interactions on websites and mobile applications with automatic data capture. Its custom pricing is available upon request.
10. Adobe Target: Enterprise-level A/B testing and optimization platform with automated personalization and multivariate testing features. Pricing suits large companies and is available upon request.

When choosing the best solution, consider the specific features and pricing that best align with your requirements.

Let’s start with our review.

1. FullSession

Capture all user interactions, observe how users engage with your website, and improve its interface, usability, experience, and performance with FullSession, an advanced user behavior analytics platform.

Our intuitive dashboards make visualizing and analyzing all user behavior data easy, helping you spot trends and patterns effortlessly.

Dive deeper with real-time session replays to see how visitors navigate your site. Our platform gives you a complete view of the customer journey, capturing every action for accurate insights.

Pinpoint problem areas, test design updates, and improve usability with UX heatmap tools that show you where your site can perform better. Identify inactive zones, optimize page elements, and strengthen your interface based on real user monitoring.

Use conversion funnel analysis to streamline your path to conversions. Remove barriers, improve key steps in the user journey, and reduce drop-offs to increase your success rates.

Employ customer feedback collection tools to discover the “why” behind user frustrations and deliver immediate solutions to recurring problems, boosting user satisfaction and building loyalty.

Stay secure and compliant with analytics that respect user privacy. We follow GDPR, CCPA, and PCI standards to ensure ethical and legal data collection practices.

Use cases

FullSession is best for:

• E-commerce businesses to optimize sales funnels and boost conversions
• SaaS companies to analyze user engagement and increase product adoption rates
• Marketing teams to optimize campaigns based on real-time user behavior data
• UX designers to improve interface design and functionality through user insights
• Data analysts to get in-depth metrics on user interactions and trends
• Quality assurance teams to identify and resolve website issues promptly
• Product developers to understand user feedback for new feature implementation
• Customer support teams to improve response times and issue resolution processes
• Customer experience professionals to create seamless online user journeys
• Conversion rate optimization specialists to fine-tune website performance

Key features 

• Advanced filters and tags: Identify behavior trends and patterns to optimize user journeys and improve engagement and conversion rates.
• Session recordings and replays: Replay user interactions to diagnose issues, analyze user flows, and understand user behavior without compromising sensitive data.
• Interactive heatmaps: Analyze click, scroll, and mouse heatmaps to identify areas of high or low user interaction and measure task completion times.
• Website feedback forms and reports: Collect user feedback through branded forms and connect responses with session recordings for deeper insights.
• Conversion funnel analysis: Detect patterns that lead to user drop-offs and test new ideas to optimize conversion rates.
• Error analysis: Quickly detect and address website issues like JavaScript errors and network problems to prevent disruptions in the user experience.

FullSession vs VWO

FullSession goes beyond the traditional A/B testing capabilities offered by VWO by capturing, visualizing and analyzing data with its advanced user behavior tools.

While VWO primarily focuses on optimizing website variations, FullSession provides granular insights into user engagement, making it a better choice for businesses that prioritize understanding user behavior rather than running extensive A/B tests.

Integrations

FullSession integrates with your entire tech stack. It connects with open APIs, modern webhooks, and Zapier and also provides native integrations. It works best with Shopify, WordPress, Wix, and BigCommerce.

Support

FullSession is known for responsive customer support. You can reach out by email or chat or visit the knowledge base with articles and tutorials that help you troubleshoot common issues yourself. 

Pricing

FullSession offers multiple tools, a free trial and flexible pricing structure with three tiers—Starter, Business, and Enterprise—designed to accommodate businesses of all sizes, from emerging startups to large corporations.

Our scalable plans allow you to begin with a package that suits your current needs and easily upgrade as your business expands, ensuring you only invest in the required features.

The entry-level paid plan, priced at an accessible $39/month, includes all essential features with unlimited heatmaps and recording up to 5,000 monthly sessions. It allows you to leverage advanced analytics without a significant financial commitment.

We offer a 20% discount on all plans for annual subscriptions, providing advanced features and additional value for long-term users.

2. PostHog

PostHog is an open-source analytics platform for startups and scaleups. It has core product analytics, experimentation and user behavior tracking features. It’s self-hosted, so you have full control over your data.

The platform is attractive to tech-savvy companies that prefer having direct access to and ownership of their analytics tools. PostHog is also popular in the tech sector for its flexibility and adaptability.

Learn more: PostHog alternatives and competitors.

Use cases

PostHog helps you measure user engagement, find problem areas and run A/B tests to optimize user experience. Companies use it for feature flagging so they can roll out changes gradually and measure the impact.

It’s good for teams focused on retaining users, reducing churn and increasing conversion rates. PostHog also helps product managers and developers looking to improve their products.

Key features

• Open-source: Gives you full access to modify and use the code.
• Event tracking: Captures user interactions across your product.
• Feature flags: Manage feature rollouts efficiently.
• Heatmaps: Visualize user navigation patterns easily.
• Session recording: Replay user sessions to understand behavior.
• Integrations: Works seamlessly with other tools in your stack.
• Scalability: Handles large volumes of data efficiently.
• Privacy-focused: Keeps your user data secure and compliant with regulations.

PostHog vs VWO

PostHog is free and open-source, unlike VWO, a paid service. It makes it cost-effective for smaller companies or startups. While VWO focuses heavily on A/B testing with broad testing options, PostHog incorporates a wider set of analytics tools, appealing to technical teams.

PostHog’s ability to host data on your servers offers greater privacy control than VWO’s cloud-based model. This setup benefits companies with strict data privacy requirements or those who want more control over their data.

Integrations

PostHog works well with Kafka, Slack, AWS, Google Cloud, GitHub, Tableau, and Looker. These integrations make it easy to plug PostHog into your existing tech stack and get more out of it.

Support

PostHog has a community and loads of documentation to support you. While it doesn’t have traditional support channels, it has paid support plans that give you direct access to the developers who can help you solve issues.

Pricing

PostHog offers a tiered pricing structure with a free plan for startups and hobbyists, allowing up to 1 million monthly events with essential analytics features.

After the free plan, you can switch to usage-based plans, starting at $0.00005/event.

3. Optimizely

Optimizely is popular for companies looking for A/B testing and personalization features. It helps you improve your websites and apps through experimentation and integrations with other tools.

The platform allows you to test different website versions for better conversion rates. Optimizely has a user-friendly interface, so it’s suitable for both technical and nontechnical users.

Use cases

Optimizely is used across e-commerce, healthcare and finance. You can use it to improve user engagement on websites and mobile apps. It’s good for testing different design layouts, content variations and marketing messages.

You can also use it to personalize user experiences based on behavior or demographics. Your visitors can see content that resonates with them, improving conversion rates and customer satisfaction.

Key features

• A/B testing: Run experiments to find what works best for your audience.
• Multivariate testing: Dive deeper into how users interact with different elements on your site.
• Personalization: Show tailored content to specific audience segments.
• Feature management: Control which features are released and when.
• Experimentation platform: Conduct experiments on web, mobile, and full-stack applications.

Optimizely vs VWO

Optimizely has more advanced experimentation features than VWO. It’s particularly strong in multivariate testing and personalization. VWO is also a great tool but more geared towards ease of use with slightly fewer features.

Optimizely might be better for larger companies or those with complex testing needs, and VWO might be better for smaller teams or companies just starting with optimization.

Integrations

Optimizely connects with Google Analytics, Adobe Analytics, WordPress and Salesforce. It allows you to gather data from multiple sources and use it to inform your experiments.

Support

Optimizely has good customer support, including a help center and community forum. You can access documentation and tutorials to get started with the platform.

They also have 24/7 support via chat or email, so help is always available when needed.

Pricing

Optimizely doesn’t share its pricing details publicly. You need to contact their sales team directly for more information.

4. Heap

Heap is a digital insights platform that auto-captures data on user interactions, providing comprehensive analytics features so you can see how people use your website or app. You can start analyzing without coding or tagging, which is suitable for fast-paced environments.

Contentsquare acquired Heap and merged it with its other products, like Hotjar.

Learn more: Heap alternatives.

Use cases

Heap is good for seeing user engagement trends and where users drop off. You can use it for A/B testing, conversion rate optimization and customer journey mapping.

With its full data collection, Heap works for teams that want to see the complete picture of user behavior without manual tracking.

Key features

• Automatic data capture: Collects all user interactions automatically.
• User segmentation: Helps you segment users based on their behavior.
• Retroactive analysis: Allows analysis of past user interactions without prior tracking setup.
• Journey analysis: Maps and analyzes user journeys on your site or app.
• Event visualizer: Provides visual insights and patterns of user behavior.

Heap vs VWO

Heap gives you a complete view of user behavior with its auto-capture, which differs from VWO’s manual approach.

VWO is suitable for A/B testing and personalization, while Heap is useful for deep behavioral analysis, so it’s a good choice for teams that want to see user engagement patterns.

Integrations

Heap connects to CRM systems, marketing platforms and data warehouses. Key integrations include Salesforce, Google Analytics and Slack so that you can have consistent data across all tools.

Support

Heap offers documentation, webinars and training sessions. You can get support via email and chat or check out the community forum for more help.

Pricing

Heap provides a free plan and three pricing tiers. You need to contact sales to get more information.

5. AB Tasty

AB Tasty is a digital optimization platform that focuses on user experience. It has a user-friendly interface for A/B testing and personalization experiments and also includes a customer data platform you can integrate with third-party applications.

AB Tasty supports web and mobile platforms and has broad features for user engagement analysis.

Use cases

AB Tasty lets you launch and manage A/B tests and personalize user journeys. Marketers use it to improve website performance by testing different layouts, content and features.

It’s good for e-commerce sites to optimize their checkout process and increase sales. Content creators can use it to tailor messaging and design to different audience segments to improve user engagement.

Key features

• A/B testing: Create and test different versions of your website content.
• Personalization: Customize user experiences based on behavior and preferences.
• Feature management: Control feature rollouts and optimize the user experience.
• Widgets: Use pre-built options like banners and modals to engage visitors.
• Reporting: Access data to track the performance of your tests and campaigns.

AB Tasty vs VWO

AB Tasty is easier to use for personalization tasks than VWO. It has more widgets so you can launch and manage experiments and engage users through different creative formats.

But it doesn’t have all the advanced analytics tools that VWO has. So AB Tasty is good for companies seeking basic but effective experimentation tools. If you want to get projects up and running fast, AB Tasty is a quick and easy solution.

Integrations

AB Tasty integrates with Google Analytics, Shopify, Magento, and Salesforce. These integrations make it easier to link test results to business performance data. 

Support

AB Tasty has extensive online resources, including a knowledge base and tutorials to get you started. AB Tasty also provides personalized support through customer service representatives and offers consultation services to make the most of the platform’s features.

Pricing

AB Tasty doesn’t share its pricing information publicly. You need to contact the team for more details.

6. Amplitude

Amplitude is a product analytics and event-tracking platform to understand user behavior and improve digital products.

It helps you get insights into customer journeys, segment users and measure the impact of product decisions.

It’s known for its user-friendly interface and in-depth analytics that integrate easily into your existing tech ecosystem.

Learn more:

• Amplitude alternatives
• Google Analytics vs Amplitude
• Mixpanel vs Amplitude

Use cases

Amplitude is for businesses that want to analyze user behavior. You can track engagement, measure conversion rates and understand user retention.

It’s also for product teams that want to optimize their products based on user feedback and behavior data.

Key features

• User segmentation: Allows you to segment users based on behavior.
• Behavioral cohorts: Create groups of users based on their actions.
• Funnel analysis: Track conversion rates and identify drop-off points.
• Retention analysis: Measure how often users return to your product.
• Pathfinder: Visualize user journeys to understand how they interact with your product.

Amplitude vs VWO

Amplitude and VWO are different but can work together. Amplitude is for in-depth analytics and user behavior, while VWO is for A/B testing and conversion rate optimization.

VWO helps you test changes on your site, while Amplitude gives you the data to understand the impact of those changes. Businesses often use both to cover all their optimization needs.

Integrations

Amplitude integrates with Slack, Segment and Google Analytics. It gives a single view of your data across all platforms and can make better decisions.

Support

You can get help through email, live chat and an extensive online help center. Amplitude also has webinars and training sessions to help you get the most out of the platform.

Pricing

Amplitude provides a free plan and three paid plans, starting at $61/month. The pricing depends on the monthly tracked users and available feature set. You need to contact the sales team for higher plans to get more information.

7. LaunchDarkly

LaunchDarkly is a feature management tool built for developers. It makes software releases easier and helps create better user experiences. It’s a platform where you can roll out features gradually with a kill switch to revert if needed.

LaunchDarkly gives you control over feature distribution and monitoring and reduces risk when delivering new features. With the sunsetting of Google Optimize, LaunchDarkly offers a strong alternative for feature management and experimentation.

Use cases

Software teams get reduced risk during feature deployment, staged rollouts or beta testing. Marketing teams can test features or campaigns without affecting all users.

It is also helpful for geographic targeting, enabling features in specific regions first. Developers working on large-scale software or apps use it for better experiment management and ease of use during updates.

Features

• Feature flags: Enable or disable features for different user groups.
• Granular targeting: Select who sees specific features based on user attributes.
• Real-time updates: Adjust settings quickly without redeploying code.
• Kill switch: Instantly reverse a feature rollout when needed.
• Detailed analytics: Gain insights into user interaction with new features.
• Custom workflows: Create custom pathways for feature management teams.

LaunchDarkly vs VWO

LaunchDarkly is concentrated on feature management through feature flags, while VWO is focused on A/B testing and personalization. If you need feature control in complex environments, LaunchDarkly might be better for you.

VWO has more specialized tools for conversion rate optimization and detailed user behavior insights. Both are good but serve different purposes in software development and marketing.

Integrations

LaunchDarkly connects with Jira and Slack as well as data platforms, analytics tools and cloud services.

Support

LaunchDarkly has email and chat for real-time support. They also include documentation and a community forum where you can ask questions and share tips.

Pricing

LaunchDarkly offers a free plan and three paid plans. The pricing starts at $12 monthly with unlimited seats, projects and environments.

8. Crazy Egg

Crazy Egg is a website optimization tool that helps you visualize your website data. It shows you how visitors interact with your site through heatmaps, scroll maps and click reports.

It suits businesses that want to improve user experience and conversion rate. Its simple interface makes it accessible even if you’re not tech-savvy.

Learn more:

• Crazy Egg competitors
• Hotjar vs Crazy Egg vs Mouseflow vs FullStory
• Hotjar vs Crazy Egg

Use cases

If you’re a web designer, you can see how users interact with different elements. Marketers can use it to increase conversion rates by seeing which page parts get the most attention.

Small business owners can use it to increase online sales by improving customer navigation and overall site engagement.

Features

• Heatmaps: Visualize where users are clicking and interacting.
• Scroll maps: See how far down a page users are scrolling.
• Overlay reports: Get detailed insights on each element on the page.
• A/B testing: Test variations of pages to see which performs better.
• Snapshot reports: Capture website activity over specific timeframes.
• Confetti reports: Break down clicks based on referral sources or campaigns.
• User recordings: Watch real user sessions to understand their path.

Crazy Egg vs VWO

Crazy Egg is known for its simplicity and focuses on heatmaps, click tracking and user session recordings, so it’s good for businesses looking for basic user insights.

VWO has a full-featured suite of tools that includes advanced A/B testing, multivariate testing and extensive personalization options to run complex experiments and target specific audience segments.

VWO also supports more integrations with marketing tools and has more customer support resources, whereas Crazy Egg has more straightforward pricing and fewer integrations.

Integrations

Crazy Egg integrates with WordPress, Shopify and Google Analytics. It also works with CRM systems and marketing automation platforms like HubSpot.

Support

You can access online resources, tutorials and webinars to learn more about using the platform. There’s also email support and one-on-one consultations.

Pricing

Crazy Egg offers three pricing plans, starting at $99/month. All plans are billed annually. The cost depends on the tracked pageviews per month. Each plan has unlimited surveys, websites and A/B tests.

9. FullStory

FullStory is a digital experience analytics platform that shows you everything your users do on your site. It records browsing sessions so you can see how people interact with your content.

It gives you insights into user behavior to find areas for improvement. The platform is intuitive, making it easy to analyze user data immediately.

Use cases

For eCommerce, it’s good for figuring out why users are abandoning their shopping carts. For SaaS, it helps understand user engagement with the software.

Also, it helps UX teams to test website navigation. Marketers can see how campaigns drive traffic to specific site parts.

Key features

• Session replay: Watch what users do on your site.
• Heatmaps: Visualize user clicks and taps.
• Funnel analysis: Track steps users take to achieve a goal.
• User insights: Get detailed information on user behavior.
• Custom events: Track specific user actions.

FullStory vs VWO

Compared to VWO, FullStory focuses more on qualitative data. While VWO is strong in A/B testing, FullStory stands out in session replay and heat mapping.

It makes FullStory more helpful in determining complex user behavior. If your priority is experimentation, VWO may be the better choice, but for in-depth analysis of user paths, FullStory is a better solution.

Integrations

FullStory integrates with Google Analytics, Slack, Salesforce and Optimizely for experimentation.

Support

You can get access to a help center with guides and tutorials.

Their support team is available by email for more complex questions. They also have live chat for instant help.

Pricing

FullStory has four paid plans but doesn’t publicly share its pricing. Due to limited features, you need to pay for mobile analytics as a separate add-on.

10. Adobe Target

Adobe Target is part of the Adobe Experience Cloud. It’s for businesses looking to optimize digital experiences. The platform allows you to personalize content across all digital channels so you can better connect with your audience.

It provides beginner and advanced users with easy setups and detailed testing options. The interface is user-friendly, making it easier to create and analyze tests.

Use cases

Adobe Target is good for conversion rate optimization by testing different page layouts. It’s suitable for personalizing content for specific audience segments.

Another use is delivering personalized product recommendations for e-commerce, improving user experiences. Adobe Target can personalize in-app content for mobile apps based on user behavior.

Key features

• A/B testing: Test different page versions to find what works best.
• Multivariate testing: Test multiple elements together to optimize designs.
• Automated personalization: Use AI to deliver personalized content in real-time.
• Mobile app optimization: Improve app experiences with testing and personalization.
• Geolocation targeting: Tailor content based on users’ locations.
• Audience segmentation: Group users to deliver targeted experiences.
• Recommendation engine: Suggest tailored products or content to users.
• Visual experience composer: Create and test experiences without coding.

Adobe Target vs VWO

Adobe Target has deep integration with other Adobe products which can be a big plus if you’re already in the ecosystem. Compared to VWO, Adobe Target is more complex and has more advanced targeting and personalization options.

VWO is simple, easy to use, and suitable for those new to testing. Adobe Target is robust, with more personalization options but less emphasis on testing.

Integrations

Adobe Target integrates with Adobe Experience Manager, Adobe Campaign, Adobe Experience Platform and Demandbase.

Support

Users can access documentation, tutorials, and community forums for self-help. Adobe provides dedicated customer support, including phone and email assistance. For complex issues, Adobe offers consulting services.

Pricing

Adobe Target provides custom plans based on your needs. You need to contact their team for more information.

VWO Alternatives: Comparison Table

Here’s a quick overview of VWO alternatives to help you decide what you really need for your business.

VWO Competitors: The Best on the List

While all the VWO competitors offer valuable features for website optimization and user behavior analysis, FullSession stands out as the best solution.

One of FullSession’s key strengths is that it can track dynamic elements in real-time, giving precise user insights. This feature lets you understand how users interact with your site’s most complex and changeable parts, giving you a competitive edge in optimizing user experience.

FullSession accelerates heatmap processing without impacting your site’s speed. It means you get rapid insights into user behavior patterns without sacrificing your website’s performance – a critical factor for user experience and SEO.

Since data privacy is a top priority, FullSession takes the lead by excluding sensitive data recording. It means you get the insights you need while respecting your users’ privacy, maintaining trust, and complying with data regulations.

FullSession also excels in handling large data volumes. The platform gives you key insights from massive data sets in seconds so you can make data-driven decisions faster and more confidently.

Unlike competitors that might track user behavior across multiple sites, FullSession limits tracking to your specific site. It prevents potential data misuse and ensures that the insights you receive are directly relevant to your website’s performance.

FullSession is also a single platform for cross-team collaboration. Bringing all team efforts onto one platform enables better communication and coordination between different departments, from marketing to development to UX design.

FullSession offers the tools and insights to drive your online success. Its comprehensive approach to website optimization, coupled with its commitment to user privacy and data management, makes it the standout choice among VWO competitors.

FAQs About VWO Competitors 

Let’s answer the most common questions about VWO.

What is VWO?

VWO (Visual Website Optimizer) is an A/B testing and conversion optimization platform. It helps businesses improve their website by testing different versions of a page to see which one performs better.

What are VWO limitations?

High cost and complex features that are overwhelming for small businesses. It’s less flexible than some open-source alternatives like PostHog, which also offers free and self-hosted solutions.

What’s better than VWO?

FullSession, Optimizely and UXtweak are often mentioned as better options for different user needs. FullSession is for e-commerce businesses, Optimizely is for big enterprises while UXtweak has comprehensive user research tools.

Is VWO a long term investment?

VWO is a good investment if your business needs advanced testing and optimization tools. However, it is not cost-effective for small businesses looking for simple solutions.

Is VWO a SaaS company?

Yes, VWO is a SaaS company. They provide web-based access to their testing and optimization tools.

What is VWO used for?

A/B testing, multivariate testing, conversion rate optimization. Test different versions of web pages to improve user experience and conversions.

PostHog is a product analytics platform that helps developers and engineering teams enhance product development and user experience. Its key features include web analytics, feature flags, session replays, heatmaps and surveys. However, some users have experienced difficulties with data loading, limited data tracking, technical complexity and a high learning curve, leading them to seek PostHog alternatives.

One such alternative is FullSession, which offers an all-in-one user behavior analytics software that helps you visualize all user interactions, analyze trends and patterns with laser precision and optimize your website for peak performance.

You can start a free trial or get a demo to learn more.

In this article, we’ll explore the top PostHog competitors, comparing features, pricing, and use cases to help you find the right tool for your business.

Key Takeaways

• FullSession is a user behavior analytics software that helps optimize website usability, interface, experience and performance. It offers session recordings and replays, dynamic heatmaps, website feedback tools, conversion funnel analysis, and error tracking. FullSession prioritizes user privacy and data security and complies with GDPR, CCPA, and PCI standards. It integrates easily with platforms like Shopify, WordPress, Wix, and BigCommerce. Pricing starts at $39 per month, with a 20% discount for annual subscriptions. Book a demo now.
• Pendo is a product experience and digital adoption platform focusing on user behavior analytics and in-app guidance. It provides product usage insights, in-app guides, feedback collection, and user segmentation, making it useful for product teams and customer success managers. However, it can be expensive for smaller businesses, and the setup can be complex. Pendo integrates with tools like Salesforce, Slack, Jira, and HubSpot. Pricing suits mid-sized companies and enterprises.
• Mixpanel is a product analytics tool centered around event tracking and behavioral analysis. Its key features include event tracking, cohort analysis, funnel analysis, A/B testing, and retention analysis. While it offers powerful insights, its interface can be overwhelming for non-technical users and advanced features are limited to higher pricing tiers. Mixpanel integrates with Salesforce, Slack, Segment, and Google Analytics. Mixpanel offers a free plan with up to 20 million data points, while more advanced plans start at $24 per month.
• Kissmetrics is an event analytics tool that tracks user actions to improve conversions and retention. It offers funnel reporting, cohort analysis, behavioral segmentation, and revenue tracking. The platform is somewhat outdated and lacks modern data visualizations, and it can be expensive for startups. Kissmetrics integrates with tools like Google Ads, HubSpot, and Stripe. Pricing starts at $299 monthly, with higher-tier plans offering more features.
• LogRocket is a product analytics tool focused on increasing conversions and improving product engagement on mobile and desktop apps. Its core features include session replays, error tracking, performance monitoring, heatmaps, and user feedback collection. LogRocket is useful for developers but may not work for teams focused on marketing or UX design. It integrates with Jira, Slack, Trello, and GitHub. Pricing starts at $99 monthly for larger teams, with a free plan available for smaller projects.

5 Top PostHog Competitors Right Now

If you’re looking for PostHog competitors to fully understand how users interact with your product, here are some of the most popular product analytics tools to consider:

1. FullSession (Get a demo)
2. Pendo
3. Mixpanel
4. Kissmetrics
5. LogRocket

Let’s move on to reviewing each tool and its product analytics features.

1. FullSession

FullSession is an all-in-one user behavior analytics platform that captures all customer interactions and provides extensive insights into how people engage with your website.

Visualize and analyze user behavior data to identify trends and patterns with exceptional accuracy and improve your site’s performance and user experience.

Get a complete overview of user behavior metrics in one place and track website issues with our easy-to-use dashboard.

Move beyond basic statistics by observing real-time user interactions. Our session recordings and replays capture every step of the user journey, providing a detailed view of how visitors navigate your site.

Find problem areas, assess page elements, confirm design changes, and make your site more functional, user-friendly, and efficient with UX heatmap tools.

Identify and fix barriers to conversions, optimize key parts of the user journey, and reduce abandonment rates in your sales funnels with conversion funnel analysis.

Use our customer feedback platform to collect direct user input and quickly understand and resolve common issues.

FullSession offers one of the best website analytics tools while protecting user privacy. We comply with GDPR, CCPA, and PCI standards to increase data security.

Use cases

FullSession is best for a range of professionals and teams, including:

• E-commerce businesses looking to improve customer journeys and boost sales.
• SaaS companies that need to analyze user interactions and optimize their platforms.
• Digital marketers aiming to reduce drop-offs in conversion funnels.
• UX designers who want to track how users engage with different page elements.
• Data analysts working on identifying behavior patterns to improve engagement.
• Product development teams wanting to validate design changes.
• Customer support teams aiming to resolve user frustrations.
• Quality assurance teams for testing the user interface.

Key features

• Advanced filters: Create custom dashboards, spot trends, patterns, and correlations in customer behavior to optimize user journeys, boost engagement, and improve conversion rates.
• Session recordings and replays: Record every user interaction on your website to troubleshoot issues and understand user behavior. Use session replay, filter recordings by specific criteria, and predict future actions based on past data. FullSession ensures privacy by excluding sensitive information from recordings.
• Interactive heatmaps: Switch between mouse movement, click maps, and scroll maps to find areas with high or low user activity. Test page elements to discover top performers and measure task completion times. Get instant heatmap data with zero delays and no impact on website performance.
• Website feedback forms and reports: Create branded forms to collect insights on user satisfaction, pain points, and feature requests. Link feedback to session recordings for deeper context and to understand what led to the comment.
• Conversion funnel optimization: Discover why users drop off at specific stages. Visualize user behavior at each step, identify weak points, and test different designs or content to boost conversions.
• Error analysis: Automatically detect JavaScript errors, network failures, or API problems. Use error data to troubleshoot, find root causes, and prevent these problems from affecting user experience.

How FullSession compares to PostHog

FullSession is primarily a user behavior analytics tool to visualize user engagement and analyze interaction patterns, while PostHog offers a broader range of product analytics features.  

FullSession suits professionals and teams looking to improve user experience and website performance, while PostHog targets product and development teams looking for feature experimentation capabilities.

FullSession has an intuitive dashboard and is easy to implement. PostHog may have a steeper learning curve due to its more complex feature set.

FullSession also provides a flat monthly fee for all its pricing plans, with a 20% discount on annual plans. PostHog offers pricing per tracked event, recording, request and similar.

Limitations

FullSession doesn’t support collecting user behavior data in native mobile apps.

Integrations

FullSession connects with popular platforms like Shopify, WordPress, Wix, and BigCommerce. It also integrates with other apps through Zapier and Open APIs, making it easy to connect with your existing tech stack and automate workflows.

Customer support

FullSession provides excellent customer support via live chat and email. The support team is highly responsive, and they offer a detailed help center for users who prefer to troubleshoot issues on their own.

Pricing

FullSession offers a free trial and three paid plans – Starter, Business, and Enterprise.

Our flexible pricing lets you choose a plan that matches your current needs, with the option to upgrade as your business grows. This way, you only pay for the features you truly need.

The Free plan is available at $0/month and lets you track up to 500 sessions per month with 30 days of data retention, making it ideal for testing core features like session replay, heatmaps, and frustration signals. It’s an free way to access advanced analytics without stretching your budget.

Opt for an annual subscription to save 20% on all plans if you want to:

1. Track dynamic elements in real time for precise user insights
2. Accelerate heatmap processing with zero impact on site speed
3. Protect user privacy by excluding sensitive data recording
4. Manage extensive data sets effectively and quickly reveal key insights
5. Limit user behavior tracking to your site, preventing data misuse 
6. Facilitate cross-team collaboration and unify team efforts on one platform

2. Pendo

Pendo is a product experience and digital adoption platform that helps businesses understand user behavior, onboard new customers, and provide in-app guidance.

Learn more: Pendo competitors and alternatives.

User rating

Image source: G2

Pendo has an average user rating of 4.4 out of 5 stars based on over 1,445 reviews on G2.

Use cases

Pendo is used by product teams, marketing departments, and customer success teams to:

• Onboard new users with in-app guides and tooltips.
• Track user behavior to improve product design and features.
• Collect feedback directly from users with surveys.
• Monitor product usage to identify areas for improvement.
• Engage users with timely in-app messages and notifications.

Key features

• Product usage analytics: Get detailed insights into how users interact with your product, which features they use most, and where they drop off.
• In-app guides: Create onboarding flows, product walkthroughs, and tooltips to help users understand your product better.
• Feedback collection: Gather user feedback directly within your app through customizable user surveys.
• Segmentation: Segment users based on behavior to provide personalized experiences.
• Mobile app analytics: Track user interactions on both web and mobile apps.

How Pendo compares to PostHog

While Pendo and PostHog provide practical analytics tools, Pendo excels in its in-app guidance features. PostHog concentrates on event tracking and technical insights, whereas Pendo focuses on improving user engagement and providing direct user support.

Pendo’s combination of product usage insights and user guidance tools makes it a good choice for product managers looking to boost onboarding and user satisfaction.

Limitations

One of the main drawbacks of Pendo is its pricing, which can be expensive for small businesses or startups. It also doesn’t have feature flags, which is one of the key features of PostHog. Additionally, it can be complex to set up and customize, especially for teams without technical expertise.

Integrations

Pendo offers native integrations with Salesforce, Slack, Jira, and HubSpot. It also supports open APIs, enabling you to connect Pendo with your existing tech stack for a smooth data flow between platforms.

Customer support

Pendo offers live chat, email, and an extensive help center with resources like webinars and documentation. Their customer success team is also available for more personalized guidance.

Pricing

Pendo’s pricing is designed for mid-sized and enterprise businesses. Although exact costs aren’t listed publicly, it’s considered a premium tool, with starting packages priced higher than some competitors.

3. Mixpanel

Mixpanel is a product analytics platform that allows businesses to track and analyze how users engage with their websites or mobile apps. It focuses on event tracking and user behavior, making it useful for teams that want to understand their users’ actions across different touchpoints.

Learn more: 

• Mixpanel alternatives
• Hotjar vs Mixpanel vs Clicktale

User rating

Image source: G2

Mixpanel has an average user rating of 4.6 out of 5 stars, based on 1,126 reviews on G2.

Use cases

Mixpanel is often used by product managers, data analysts, and marketers for:

• Tracking user interactions across websites and mobile apps.
• Analyzing customer journeys to find drop-off points and areas of improvement.
• Monitoring feature adoption to determine which product features are most used.
• Segmenting users based on their behavior to deliver personalized experiences.

Key features

• Event tracking: Track specific actions users take, like clicks, form submissions, and purchases, across your app or website.
• Cohort analysis: Group users based on their behavior and analyze how different cohorts behave over time.
• Funnel analysis: Identify where users drop off in key flows, such as onboarding or checkout processes.
• A/B testing: Experiment with different versions of your app or website to determine which performs better with users.
• Retention analysis: Understand how well your product retains users and what actions contribute to long-term engagement.

How Mixpanel compares to PostHog

Mixpanel focuses heavily on event-based tracking and analysis, making it suitable for teams that need in-depth insight into specific user actions.

PostHog offers similar event tracking but includes session replays and self-hosting options, which may appeal to teams with stricter data privacy needs.

Mixpanel’s emphasis on A/B testing and cohort analysis can provide value for businesses that prioritize continuous improvement based on user behavior.

Limitations

Mixpanel’s interface can be overwhelming for non-technical users, especially those unfamiliar with event-based tracking systems. Additionally, while Mixpanel offers a free plan, its more advanced features are locked behind higher-tier pricing, which can be expensive for smaller businesses.

Integrations

Mixpanel integrates with Figma, Slack, Segment, and HubSpot. It also supports open API, allowing for custom integrations with other tools in your tech stack.

Customer support

Mixpanel provides customer support through live chat, email, and extensive documentation.

Pricing

Mixpanel offers a free plan for up to 20M data points per month, but more advanced features, such as data pipelines and A/B testing, require a paid plan. Pricing starts at $24 per month for the Growth plan, with additional costs for enterprise-level features.

4. Kissmetrics

Kissmetrics is a person-based event analytics platform designed to track user behavior and provide insights into how customers interact with your website or app.

Unlike traditional web analytics tools, Kissmetrics focuses on individual user actions, helping you understand customer journeys and improve retention, engagement, and conversion rates.

User rating

Image source: G2

Kissmetrics holds an average user rating of 4.1 out of 5 stars, according to 168 G2 reviews.

Use cases

Kissmetrics is primarily used by marketing teams, product managers, and growth teams to:

• Track individual user behavior across multiple sessions and devices.
• Measure customer engagement with key product features.
• Analyze customer journeys to identify where users drop off or lose interest.
• Optimize marketing funnels for better conversions by analyzing campaign performance.
• Track cohort retention to see how user engagement changes over time.

Key features

• User behavior tracking: Track user activity on your site or app to understand how visitors interact with your product.
• Funnel reports: Analyze where users drop off in your funnels and optimize these stages to improve conversion rates.
• Cohort analysis: View how groups of users behave over time and identify patterns in user retention and engagement.
• Revenue reporting: Tie user behavior to revenue metrics, helping you understand which actions lead to purchases or other desired outcomes.
• Email campaign tracking: Track the effectiveness of your email campaigns and how they contribute to user behavior.

How Kissmetrics compares to PostHog

Kissmetrics focuses more on marketing funnels and user retention, making it a better fit for teams that need product and marketing insights. 

PostHog offers a more technical focus, including event tracking, session replays, and self-hosting options.

Kissmetrics doesn’t offer session replays, so if you’re looking for visual representations of user behavior, FullSession might be a better PostHog alternative.

Limitations

Kissmetrics is often seen as less flexible and modern than newer analytics tools. Some users report that it can be harder to use and lacks competitors’ advanced visualizations.

Its pricing model can also challenge smaller businesses, as many advanced features are only available on higher-tier plans.

Integrations

Kissmetrics integrates with popular marketing and sales platforms like Google Ads, HubSpot, Optimizely, and Stripe. It also supports custom integrations through its API, enabling you to sync Kissmetrics with other tools in your stack.

Customer support

Kissmetrics offers customer support through email and chat, with a dedicated help center for users who want to troubleshoot issues on their own.

Pricing

Kissmetrics offers several pricing plans depending on the size and needs of your business. Pricing starts at $299 per month, making it one of the more expensive options for businesses just starting out.

For larger companies looking to track extensive data and integrate with multiple tools, enterprise pricing is available, though it requires direct consultation with Kissmetrics to get a custom quote.

5. LogRocket

LogRocket is a product analytics tool that focuses on session replays, error tracking, and performance monitoring. It allows teams to capture and replay user sessions, providing detailed insights into how users interact with websites and applications.

Learn more:

• LogRocket competitors
• LogRocket vs FullStory

User rating

Image source: G2

LogRocket has an average user rating of 4.6 out of 5 stars based on 1,610 reviews on G2.

Use cases

LogRocket is commonly used by:

• Development teams to debug and fix issues faster by reviewing session replays and logs.
• Product managers to understand how users interact with specific features.
• QA teams to reproduce bugs reported by users and ensure a smoother product experience.
• Customer support teams to help troubleshoot user-reported problems by viewing what the user experienced.

Key features

• Session replays: Record and replay user sessions to see exactly how users interact with your site or app, helping you understand and resolve user issues.
• Error tracking: Automatically capture JavaScript errors, network requests, and console logs, so you can identify and fix problems that may impact the user experience.
• Performance monitoring: Track page load times, slow resources, and other performance metrics to optimize your site’s speed and responsiveness.
• Heatmaps: Visualize where users click, scroll, and hover to better understand user behavior with website heatmap tools.
• User feedback: Collect direct feedback from users and link it with session replays to get a complete picture of their experience.
• Crash reporting: Get detailed crash reports to identify technical issues causing apps or pages to fail.

How LogRocket compares to PostHog

LogRocket focuses on session replays, error tracking, and performance monitoring. It makes it more developer-friendly than PostHog, which concentrates on event tracking and data analytics.

If you want to understand user behavior in sessions and diagnose technical problems, LogRocket may provide more value than PostHog. 

On the other hand, PostHog offers more advanced behavioral analytics features and customizable data tracking, which may better suit product and marketing teams.

Limitations

LogRocket targets developers and troubleshooting. While it does offer analytics features, teams looking for detailed behavioral data or event tracking may find FullSession or PostHog more suitable.

Additionally, LogRocket may not be as beneficial for teams solely focused on user experience design or marketing analytics.

Integrations

LogRocket integrates with tools like Jira, Salesforce, Trello, and GitHub, allowing you to connect your error reports and session replays with your existing development and project management workflows. It also integrates with digital analytics tools such as Google Analytics and Segment for more comprehensive data reporting.

Customer support

LogRocket provides customer support via live chat, email, and an extensive knowledge base with articles, guides, and tutorials.

Pricing

LogRocket offers a free plan for small-scale projects. Its paid plans start at $99 per month for larger teams. The paid plans include additional session recordings and advanced features, such as performance monitoring and detailed error tracking.

Enterprise pricing is also available for companies that need custom solutions and support.

PostHog Alternatives: Comparison Table

If you’re looking for alternatives to PostHog, it’s important to compare features that matter most for your business. Below is a quick overview of the top PostHog alternatives, highlighting key capabilities of each platform.

PostHog Alternatives: The Best Solution On the List

FullSession is the best alternative to PostHog for businesses that want in-depth user insights without compromising performance or privacy.

FullSession’s real-time tracking of dynamic elements provides precise and accurate data, enabling faster decision-making and immediate website optimization—an area where it exceeds PostHog.

Unlike PostHog, FullSession offers fast heatmap processing without affecting site speed. It ensures seamless access to user interaction data while maintaining website performance, vital for user engagement and SEO.

FullSession prioritizes privacy by allowing you to exclude sensitive data from recordings. It ensures compliance with regulations like GDPR and builds user trust, giving it a clear advantage in privacy-conscious markets.

FullSession is designed to handle large datasets so you can find important insights faster than PostHog’s broader analytics approach.

FullSession restricts tracking to your website alone, preventing data misuse and offering a controlled, secure approach to analytics—perfect for businesses cautious about wider tracking methods.

FullSession brings teams together on one platform. It simplifies workflows, improves communication, and provides a more cohesive user experience than PostHog’s multi-tool approach.

Ready to see the difference? Schedule a demo today and discover how FullSession can transform your user behavior insights.

Web analytics tools are essential for understanding how visitors interact with your website, helping you boost performance, fine-tune the user experience, and increase conversions.

Take FullSession as an example—it lets you capture all interactions, visualize all user engagement, analyze trends and patterns with laser precision and optimize your website for peak performance. 

You can start a free trial or get a demo to learn more.

The best website analytics tools offer powerful insights that drive engagement and growth, but picking the right one can be hard. 

Each solution has unique features, and it’s easy to feel overwhelmed. This article provides the best web analytics tools comparison to help you make the right choice for your business.

Key Takeaways

• FullSession is a user behavior analytics software that helps you optimize website interface, usability and performance. It includes session recordings and replays, website heatmap tools, customer feedback tools, conversion funnel analysis, and error tracking. FullSession is fully compliant with GDPR, CCPA, and PCI standards. Pricing starts at $39/month, with a 20% discount for annual plans. Book a demo today.
• Mixpanel is a product analytics tool designed to track user interactions and optimize engagement. Its features include event-based tracking, cohort analysis, funnel reports, and A/B testing. Mixpanel is scalable but can get expensive for large teams or heavy data users. The pricing starts at $28/month.
• Google Analytics is a web analytics tool that provides comprehensive reports on traffic, user behavior, and conversions. It includes real-time reporting, audience insights, and ecommerce tracking. While it’s versatile, the platform can be overwhelming for beginners, and the free version offers limited customization. Google Analytics 360, the premium version, starts at $150,000/year.
• Amplitude is a product analytics software that helps businesses understand user behavior and improve retention. Its key features include behavioral cohorts, customer journey software, and real-time analytics. Amplitude excels in advanced segmentation, but it can be costly for businesses with high usage needs. The free plan supports up to 10 million events, with paid plans starting at $61/month.
• Woopra is a customer journey analytics tool designed to track user behavior across multiple touchpoints. It offers real-time analytics, customer profiles, and journey reports. Woopra’s main drawback is its limited customization options in some reports, and the free plan has usage limits that may not suit growing businesses. Paid plans start at $49/month.
• Heap is an automatic event tracking software for product analytics. It captures every user interaction without manual setup and provides tools like funnel analysis, user journey mapping, and retention tracking. Heap’s complexity in report customization and its steep pricing for high-volume data users are notable drawbacks. The free plan includes 10,000 sessions/month, with custom pricing available for advanced needs.
• Adobe Analytics is an enterprise-level web analytics platform offering advanced segmentation, real-time reporting, and attribution modeling. It integrates with other Adobe products but can be difficult to navigate and requires significant customization. Pricing is tailored to large companies, making it inaccessible for smaller companies.
• Matomo is an open-source web analytics software focused on data privacy and ownership. It offers features like real-time analytics, heatmaps, and customizable dashboards. While Matomo gives full control over data, the self-hosted version requires technical resources, and some advanced features require paid plans. Pricing for Matomo Cloud starts at $26/month.
• Kissmetrics is a customer analytics tool for SaaS and eCommerce businesses, focusing on customer journey tracking, funnel reports, and behavioral segmentation. While it offers strong revenue tracking, its interface can be challenging for beginners, and it lacks real-time tracking features. Pricing starts at $299/month, making it costly for small businesses.

9 Best Web Analytics Tools Right Now

Our web analytics tools comparison includes the following solutions:

1. FullSession (Start a free trial or get a demo)
2. Mixpanel
3. Google Analytics
4. Amplitude
5. Woopra
6. Heap
7. Adobe Analytics
8. Matomo
9. Kissmetrics

Let’s start with our review.

1. FullSession

FullSession is an all-in-one user behavior analytics software that helps you capture all user interactions, visualize and analyze trends and patterns and optimize your website usability, interface and performance to boost conversions.

With FullSession, you get a 360-degree view of user behavior data in one place.

Say goodbye to hours of number-crunching. Instead, watch real-time session recordings and replays to see what helps or hurts your conversion rate. FullSession shows you the key parts of each user’s journey, giving you instant insights you can actually use.

Use UX heatmap tools to spot what’s working or not. See which website areas users ignore, test page elements, and confirm if your changes improve results.

Find and eliminate the roadblocks that stop visitors from becoming customers. Use conversion rate optimization tools to improve critical points in your user’s journey and make a clear path to conversion through your sales funnel. 

Capture user feedback in real-time with website feedback forms. Get a clear picture of what’s frustrating them and quickly solve their pain points. Instead of guessing, you’ll know exactly what’s causing issues and why.

Trust FullSession to keep your data safe and protect your users’ privacy. We take security seriously so you can focus on improving your site without worrying about data risks.

Our behavioral analysis software follows the strictest privacy rules, including GDPR, CCPA, and PCI standards. It means we’re not just tracking behavior; we’re doing it the right way.

Best for

FullSession is for:

• E-commerce businesses
• SaaS companies
• Digital marketers
• UX designers
• Data analysts
• Quality assurance teams
• Product development teams
• Customer support teams
• Customer experience professionals

Key features

• User and event segmentation: Analyze data based on behavior patterns, trends and correlations to improve user journeys, engagement and conversions.
• Session recordings and replays: Capture user interactions, identify usability issues, and predict future actions without recording sensitive data.
• Interactive heatmaps: Analyze mouse movements, clicks, and scrolls to identify high and low interaction areas in real-time.
• Customer feedback forms: Create customized feedback forms to get user input and watch session recordings for additional context.
• Conversion funnel optimization: Visualize user drop-offs at each step and improve your site to boost conversion rates.
• Error analysis: Detect and resolve website errors like JavaScript and network issues to ensure a smooth user experience.

Supported platforms

FullSession captures user behavior on web platforms and can show mobile user recordings.

Integrations

FullSession integrates with platforms like Shopify, WordPress, Wix, and BigCommerce. It also provides native integrations and connects with open APIs, webhooks, and Zapier.

Customer support

You can reach FullSession’s support team via live chat and email, or visit the help center.

Pricing

FullSession offers a free trial and three paid plans—Starter, Business, and Enterprise—making it accessible to businesses of all sizes. 

The entry-level plan starts at $39/month, with unlimited heatmaps and up to 5,000 session recordings. 

Annual subscriptions come with a 20% discount. View the Pricing page for more info.

Pros

• Track dynamic elements in real time for precise user insights
• Accelerate heatmap processing with zero impact on site speed
• Protect user privacy by excluding sensitive data recording
• Manage extensive data sets effectively and quickly reveal key insights
• Limit user behavior tracking to your site, preventing data misuse 
• Facilitate cross-team collaboration and unify team efforts on one platform

Cons

• FullSession doesn’t work with mobile apps

2. Mixpanel

Image source: G2

Mixpanel is a product analytics tool designed to help businesses understand user behavior across their digital products. 

With a focus on providing actionable insights, Mixpanel allows teams to track specific events, measure user engagement, and make data-driven decisions to improve product experiences.

Learn more:

• Mixpanel alternatives
• Hotjar vs Mixpanel vs Clicktale

User rating

Image source: G2

According to the 1,125 G2 reviews, Mixpanel has an average rating of 4.6 out of 5 stars.

Best for

Mixpanel is for product managers, SaaS companies, mobile app developers, data-driven marketers, and UX/UI designers who need detailed insights into how users interact with their products.

Key features

• Event-based tracking: Track user interactions at a granular level to understand how users navigate your product and what features drive engagement.
• Cohort analysis: Group users based on shared behaviors and analyze their interactions over time to improve user retention and personalize experiences.
• Funnels and conversions: Visualize the user journey, identify drop-offs, and optimize funnels to boost conversion rates.
• A/B testing: Experiment with different design elements and content variations to see which performs better and improve your product incrementally.
• Retention reports: Measure how well your product retains users over time and gain insights into how to increase long-term engagement.
• Segmentation tools: Break down your audience by specific attributes or behaviors to uncover valuable trends and insights.

Supported platforms

Mixpanel supports web and mobile platforms, with specialized tools for tracking user behavior across websites, iOS, and Android apps.

Integrations

Mixpanel integrates with Salesforce, HubSpot, Slack, Segment, and Zapier, making it easier to incorporate data from different sources and automate workflows.

Customer support

Mixpanel offers several support channels, including email, live chat, and a detailed knowledge base. For Enterprise customers, there are dedicated account managers and priority support options available.

Pricing

Mixpanel offers a free plan with basic features for small teams, including up to 20 million monthly events. 

Paid plans start at $28/month, which unlocks additional features like advanced segmentation, platform API access, and priority support. 

Enterprise-level pricing is available on request, providing scalable solutions for larger teams.

Pros

• Customizable event tracking for granular data insights
• Cohort analysis to boost user retention
• Easy-to-navigate interface for beginners and advanced users alike
• Integration with major third-party tools
• Scalable pricing options for businesses of all sizes

Cons

• It can become expensive for larger businesses with high traffic
• Advanced features may have a steep learning curve for new users

3. Google Analytics

Image source: G2

Google Analytics is free web analytics software that helps businesses track website traffic, user behavior, and conversions. It provides detailed reports on audience demographics, acquisition channels, and engagement.

Learn more:

• Best alternatives for Google Analytics
• Hotjar vs Google Analytics

User rating

Image source: G2

According to the 6,401 G2 reviews, Google Analytics has an average rating of 4.5 out of 5 stars.

Best for

Google Analytics is a good solution for many businesses, from startups to large enterprises, that need detailed insights into website performance. Since it’s free and highly versatile, it’s also a go-to tool for companies just starting with web analytics.

Key features

• Real-time reporting: View live website activity to monitor current user behavior and traffic spikes.
• Audience insights: Gain detailed information on user demographics, interests, and behaviors to tailor your content and marketing efforts.
• Traffic acquisition tracking: Understand where your website traffic is coming from (organic search, social media, paid ads, etc.).
• Conversion tracking: Set up goals and track user actions, such as form submissions, downloads, and purchases.
• Ecommerce tracking: Measure transaction details, revenue, and product performance for online stores.
• Custom reports and dashboards: Create tailored reports that fit your specific KPIs and metrics.

Supported platforms

Google Analytics supports tracking across websites, mobile apps (through Google Analytics for Firebase), and various digital products.

Integrations

Google Analytics integrates with the broader Google ecosystem, including Google Ads, Google Tag Manager, Google Search Console, and more. It also connects with third-party platforms like Shopify, WordPress, and other CMS systems, offering robust flexibility for data analysis.

Customer support

Google Analytics provides documentation and a help center. Premium users of Google Analytics 360 have access to priority support, including dedicated account managers.

Pricing

Google Analytics is free for most users, offering all essential features at no cost. For larger businesses, Google Analytics 360 is available with advanced features and enhanced support, starting at $150,000 per year.

Pros

• Free to use with extensive features for tracking and analyzing website data
• Integrates with other Google products and services
• Offers a set of reports for tracking audience, acquisition, and conversion
• Customizable dashboards and reports for tracking specific business metrics
• Scalable for businesses of all sizes

Cons

• Limited customization options in the free version
• Steep learning curve for beginners due to the complexity of the platform
• Only provides raw data, not user behavior analytics tools

4. Amplitude

Image source: G2

Amplitude is a product analytics platform that helps teams better understand how users interact with their digital products. Known for its focus on real-time behavioral data and advanced segmentation, Amplitude empowers businesses to optimize user engagement, retention, and overall product experience.

Learn more: Amplitude alternatives.

User rating

Image source: G2

According to the 2,179 G2 reviews, Amplitude has an average user rating of 4.5 out of 5 stars.

Best for

Amplitude is for product teams, growth marketers, data analysts, and SaaS businesses focused on improving user engagement and retention.

Key features

• Behavioral cohorts: Create dynamic user groups based on behaviors and actions to understand patterns and target specific audiences.
• Pathfinder and user journeys: Visualize how users navigate your product, identifying common paths and friction points to optimize user flow.
• Real-time analytics: Get instant insights on user activity to understand how users interact with your product at any given moment.
• Retention analysis: Measure how well your product retains users and track the long-term impact of product changes on user loyalty.
• A/B testing: Run experiments on new features or design changes to assess their impact on user behavior and conversion rates.
• Cross-platform tracking: Monitor user interactions across web, mobile, and other platforms for a complete picture of the user journey.

Supported platforms

Amplitude supports web, iOS, Android, and other digital platforms.

Integrations

Amplitude integrates with tools such as Salesforce, Segment, Slack, and Mixpanel. It also offers open APIs for custom integrations.

Customer support

Amplitude offers support through live chat, email, and an extensive knowledge base. Enterprise users have access to dedicated account managers and priority support options.

Pricing

Amplitude provides a free plan for up to 10 million tracked actions per month, which works for startups and small businesses. 

Paid plans start at $61/month, offering advanced features like unlimited product analytics and custom dashboards. Custom enterprise pricing is available for larger organizations.

Pros

• Detailed behavioral analytics for in-depth insights
• Segmentation and cohort tools for user analysis
• Real-time data for quick decision-making
• Cross-platform tracking for a comprehensive view of user journeys
• Integration options with other marketing and product tools

Cons

• It can be expensive for smaller businesses with high usage needs
• The complexity of advanced features may require dedicated data analysts
• Customization options can feel overwhelming without technical expertise
• The free plan may not provide enough flexibility for growing businesses needing deeper insights

5. Woopra

Image source: G2

Woopra (now Appier AIRIS) is a customer journey analytics platform designed to provide businesses with deep insights into user behavior across multiple touchpoints. By integrating data from various sources, Woopra helps teams understand how users interact with their products and services.

User rating

Image source: G2

Woopra has an average rating of 4.5 out of 5 stars, according to 205 reviews on the G2 platform.

Best for

Woopra is for businesses that want to track and analyze the entire customer journey across various channels. It benefits eCommerce businesses, SaaS companies, product managers, digital marketers, and customer support teams who want a unified view of customer interactions.

Key features

• Customer journey tracking: Visualize the entire customer journey across web, mobile, and offline channels to get a complete understanding of user behavior.
• Real-time analytics: Monitor user activity in real-time to gain instant insights into how customers interact with your product or website.
• Segmentation and cohort analysis: Group users based on shared behaviors and analyze how specific segments engage with your product over time.
• Customer profiles: Create detailed profiles that consolidate data from various sources, offering a 360-degree view of each user.
• Journey reports: Analyze key touchpoints in the customer journey to identify areas for improvement and optimize conversion funnels.

Supported platforms

Woopra supports web, iOS, Android, and desktop platforms, allowing businesses to track user behavior across multiple devices and channels.

Integrations

Woopra offers broad integrations, including marketing, customer support, and CRM tools. Some of its notable integrations include Salesforce, HubSpot, Zendesk, Segment, and Google Ads, allowing for comprehensive data collection and analysis.

Customer support

Woopra provides support through live chat, email, and an extensive knowledge base. For larger teams, dedicated account managers are available to offer personalized assistance and guidance.

Pricing

Woopra offers a free plan with basic features for tracking up to 500,000 actions per month. 

Paid plans start at $49/month and include advanced features like customer journey reports, retention analysis, and integrations with popular platforms. 

Custom enterprise pricing is available for large organizations with more extensive needs.

Pros

• Customer journey tracking with real-time insights
• Detailed user profiles that combine data from multiple sources
• Integration with a variety of marketing and sales tools
• Intuitive interface that simplifies user behavior analysis
• Scalable pricing plans to suit different business needs

Cons

• It may require technical expertise to set up and configure advanced features
• Limited customization options for some reports
• The free plan has usage limits that may not be sufficient for growing businesses
• Tracking across multiple channels can lead to data complexity, which might overwhelm new users

6. Heap

Image source: G2

Heap is a product analytics tool designed to automatically capture every user interaction across websites and apps. Known for its ability to collect and analyze data without the need for manual tracking, Heap allows businesses to gain comprehensive insights into how users engage with their digital products.

Learn more: Heap alternatives.

User rating

Image source: G2

According to the 1,087 G2 reviews, Heap has an average rating of 4.4 out of 5 stars.

Best for

Heap is for product teams, marketers, and UX designers who need to quickly gather in-depth data on user interactions without setting up individual tracking events.

Key features

• Automatic event tracking: Automatically capture every user interaction—clicks, swipes, form submissions—without manually setting up event tracking.
• User journey mapping: Visualize user flows and identify where users drop off, allowing for targeted optimizations in the customer journey.
• Funnel analysis: Monitor key funnel steps and track where users abandon the process, helping to improve conversion rates.
• Cohort analysis: Group users based on behavior and track how specific cohorts interact with your product over time.
• Advanced segmentation: Break down user data based on attributes such as location, device, or behavior to uncover deeper insights.
• Retention analysis: Track user retention and understand what actions drive repeat engagement, helping you reduce churn.

Supported platforms

Heap supports web, iOS, and Android platforms.

Integrations

Heap integrates with Salesforce, Marketo, Slack, Segment, and HubSpot. It also offers APIs for custom integrations, allowing businesses to sync Heap data with their existing workflows.

Customer support

Heap provides email support and access to a knowledge base for users needing assistance. For Enterprise customers, Heap offers dedicated account managers and premium support options.

Pricing

Heap offers a free plan that includes core analytics features, supporting up to 10,000 sessions per month.

Paid plans provide for more advanced analytics, custom events, and larger session volumes. 

Enterprise pricing is available for businesses requiring more extensive data capabilities and additional support. However, pricing is available only upon request.

Pros

• Automatic event tracking eliminates the need for manual setup
• Data collection with minimal configuration required
• Visualization tools for mapping user journeys and funnels
• Flexible segmentation options for in-depth user behavior analysis
• Integrates well with major third-party platforms

Cons

• Pricing can be steep for smaller businesses, especially as data volume increases
• The interface can feel overwhelming for new users unfamiliar with data analytics
• Some users report limitations with customizing reports beyond standard templates
• Lacks some of the real-time analysis capabilities offered by competitors

7. Adobe Analytics

Image source: G2

Adobe Analytics is a web analytics platform that offers advanced data collection, analysis, and reporting capabilities. 

Designed for enterprises, Adobe Analytics helps businesses gain deep insights into user behavior across digital platforms, providing actionable data to optimize customer experiences and improve overall performance.

User rating

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Adobe Analytics has an average rating of 4.1 out of 5 stars according to 1,013 reviews on the G2 platform.

Best for

Adobe Analytics is for large enterprises, digital marketers, and product teams that need detailed, customizable insights into user behavior across websites, apps, and other digital channels.

Key features

• Advanced segmentation: Create highly customizable segments based on user behavior, demographics, and more to better understand different audience groups.
• Real-time data reporting: Access real-time data on user behavior, allowing teams to make quick decisions based on current user activity.
• Attribution modeling: Track how different channels and touchpoints contribute to conversions, helping businesses optimize their marketing strategies.
• Cross-channel analytics: Analyze user interactions across multiple platforms, from websites and mobile apps to offline data sources, for a complete view of the customer journey.
• Predictive analytics: Use machine learning-powered predictions to forecast trends, behaviors, and potential outcomes.
• Custom dashboards and reports: Tailor analytics reports to focus on key business metrics, allowing for better decision-making and performance tracking.

Supported platforms

Adobe Analytics supports data collection and analysis across web platforms, mobile apps, and various digital touchpoints, including social media and offline data sources.

Integrations

Adobe Analytics integrates with the Adobe Experience Cloud, which includes tools like Adobe Target, Adobe Campaign, and Adobe Audience Manager. 

It also connects with external systems, such as CRM platforms and data warehouses, providing a robust ecosystem for data analysis and marketing.

Customer support

Adobe provides customer support for enterprise users, including dedicated account managers, phone support, and access to an extensive knowledge base and online community.

Pricing

Adobe Analytics offers customized pricing based on the specific needs and scale of each business. It is generally priced at the enterprise level, making it suitable for large organizations with substantial data and analytics requirements. Businesses must contact Adobe directly for a quote.

Pros

• Customization options for tracking and reporting
• Advanced attribution modeling for detailed marketing insights
• Integrates with other Adobe Experience Cloud products
• Real-time analytics for immediate insights
• Machine learning capabilities for predictive analysis

Cons

• Steep pricing makes it inaccessible for smaller businesses
• The interface can be complex and requires training for new users
• High customization capabilities can lead to longer implementation times
• Lacks the simplicity of some other analytics platforms, which could slow down setup for smaller teams

8. Matomo

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Matomo is an open-source web analytics platform designed to give businesses full control over their data while providing powerful insights into user behavior. Unlike other analytics tools, Matomo emphasizes privacy and data ownership, offering users the option to self-host their analytics data.

User rating

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Matomo has an average rating of 4.2 out of 5 stars, according to 91 reviews on the G2 platform.

Best for

Matomo is for businesses and organizations that prioritize data privacy and control. It’s particularly useful for companies that need to comply with strict privacy regulations like GDPR or for those looking to own their data outright.

Key features

• Self-hosting option: Matomo allows users to host their analytics data on their own servers, giving them full control and ownership over the data.
• Privacy-focused analytics: Matomo is designed to comply with privacy regulations such as GDPR and CCPA, making it a great choice for businesses that handle sensitive user information.
• Conversion optimization: Track user journeys, measure conversions, and identify areas for improvement across your website.
• Real-time analytics: Get real-time data on user activity, including page views, events, and eCommerce transactions.
• Heatmaps and session recordings: Visualize how users interact with your website through heatmaps and session replays, helping to identify areas for optimization.
• Customizable dashboards: Create tailored dashboards that display the most important KPIs and metrics for your business.
• A/B testing: Experiment with different variations of your website to determine what works best for improving user engagement and conversions.

Supported platforms

Matomo supports web platforms and can track user behavior across websites and mobile apps.

Integrations

Matomo integrates with content management systems (CMS) and marketing tools, including WordPress, WooCommerce, Magento, and Shopify. It also offers APIs for custom integrations, enabling businesses to connect Matomo with their existing software stack.

Customer support

Matomo offers support through a comprehensive online knowledge base, community forums, and email support, for businesses using Matomo Cloud, premium support options are available, including priority support and access to a dedicated customer success manager.

Pricing

Matomo is free for users who opt for the self-hosted version, allowing businesses to host and manage their own analytics data.

Matomo Cloud offers a managed hosting service starting at $26/month, which includes all features without the need for in-house server management. Custom enterprise pricing is available for larger organizations with advanced needs.

Pros

• Offers complete control and ownership of your data with a self-hosting option
• Privacy-focused, making it ideal for businesses needing GDPR and CCPA compliance
• Heatmaps and session recordings for visual insights into user behavior
• Customizable dashboards and reports for tailored analytics
• The free self-hosted version provides a cost-effective analytics solution

Cons

• Initial setup can be more complex than cloud-based alternatives
• Some advanced features require paid plans or additional plugins
• Self-hosting requires technical resources and server management
• Limited customer support for free users compared to other platforms
• Real-time reporting can be slower compared to other analytics tools

9. Kissmetrics

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Kissmetrics is a customer analytics and engagement platform designed to help businesses track user behavior, understand customer journeys, and optimize for conversions. 

Focusing on SaaS and eCommerce businesses, Kissmetrics enables teams to make data-driven decisions by providing actionable insights into user behavior, funnel performance, and retention.

User rating

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Based on 168 reviews on the G2 platform, Kissmetrics has an average user rating of 4.1 out of 5 stars.

Best for

Kissmetrics is suited for SaaS companies and eCommerce businesses looking to track and improve user engagement and retention. 

It’s useful for product managers, marketers, and growth teams who want detailed insights into how users interact with their products and where improvements can be made to increase conversion rates and lifetime customer value.

Key features

• Customer journey tracking: Track users across multiple touchpoints to understand how they interact with your product from acquisition to retention.
• Funnel reports: Analyze your funnels in detail to see where users are dropping off and identify opportunities to improve conversion rates.
• Cohort analysis: Measures and compares how different groups of users (cohorts) behave over time, helping you optimize retention and understand long-term trends.
• Behavioral segmentation: Segment users based on their actions and behaviors, allowing for targeted marketing and personalization strategies.
• Revenue tracking: Track revenue at a granular level, helping you understand which behaviors lead to higher customer value.
• A/B testing integration: Integrate with A/B testing tools to optimize the customer experience and measure the impact of product changes on user behavior.

Supported platforms

Kissmetrics supports tracking across websites and mobile apps.

Integrations

Kissmetrics integrates with several popular tools, including Shopify, WordPress, Segment, and Zapier. These integrations make it easy to sync user data across platforms and incorporate Kissmetrics insights into your existing workflows.

Customer support

Kissmetrics offers support via email and a detailed knowledge base for all users. For higher-tier plans, users can access additional support options, including dedicated account management and onboarding assistance.

Pricing

Kissmetrics offers pricing plans tailored to the needs of SaaS and eCommerce businesses. The starting plan is $299/month, which includes core analytics features, funnel reports, and cohort analysis. 

More advanced plans are available for larger businesses, with custom pricing based on specific needs and data volumes.

Pros

• Tracking of customer journeys from acquisition to retention
• Funnel and cohort reports for in-depth analysis of user behavior
• Revenue tracking capabilities, making it ideal for eCommerce
• Behavioral segmentation allows for personalized marketing and engagement
• Integrates with popular tools to enhance data collection and analysis

Cons

• Pricing may be prohibitive for small businesses or startups
• The interface can be challenging to navigate for beginners
• Limited real-time tracking compared to some competitors
• Requires a learning curve to fully utilize its advanced features

Best 9 Web Analytics Tools Comparison Table

Below is a comparison of the top 9 web analytics tools, highlighting key features to help you decide.

Best 9 Web Analytics Tools: Our Verdict

Out of all the tools, FullSession takes the top spot for delivering powerful insights while keeping user privacy front and center. It’s perfect for businesses looking to boost user experience and drive results.

Here’s why FullSession stands out:

• Real-time tracking of dynamic elements for better user insights.
• Fast heatmap processing without slowing down your site.
• Privacy-first approach that excludes sensitive data from recordings.
• Efficient data management to quickly uncover key insights.
• Site-specific tracking to avoid data misuse.
• Easy collaboration across teams, all on one platform.

Ready to level up your analytics? Book a demo today to see FullSession in action!

Conclusion About Best 9 Web Analytics Tools

Web analytics tools are essential for any online business looking to optimize user experience, boost engagement, and drive conversions. 

These tools provide valuable insights into how users interact with your site, helping you make data-driven decisions that can significantly impact your business’s growth and success.

While all of these popular web analytics tools have their own strengths, FullSession offers the most comprehensive solution with real-time tracking, privacy protection, and seamless team collaboration.

If you’re serious about improving your website’s performance and understanding your users better, FullSession is the tool for you.

Book a demo today and discover how FullSession can transform your web analytics strategy!

FAQs About Best 9 Web Analytics Tools

Let’s answer the most common questions about web analytics tools.

What is the most used web analytics tool?

Google Analytics is the most widely used web analytics tool, offering a free and robust solution for tracking website traffic and user behavior.

What are the two main types of web analytics tools?

The two main types are on-site analytics (tracking user behavior directly on your website) and off-site analytics (measuring your site’s performance on the broader web, like search engines or social media).

What is the best tool for analytics?

The best tool depends on your needs, but FullSession is ideal for businesses focused on detailed user behavior tracking and privacy, while Google Analytics is great for general traffic monitoring.

How do web analytics tools work?

Web analytics tools track and collect data on user behavior by embedding tracking code into your website. This code monitors user actions like page views, clicks, and time spent on-site. The tool then processes this data into reports and insights, helping you understand user engagement, optimize performance, and improve conversions.