User Research

Whether you’re testing new products, pricing structures, or marketing ideas, you want to run it by the people whose feedback matters the most: your target audience. This is called concept testing. In this article, we’ll dive deep into the definition of concept testing, the benefits of concept testing, concept...

Crafting top-notch marketing campaigns is just half of the work. At the end of the day, you still have to find out if those marketing activities worked as well as they should. Marketing analytics is the key to optimizing your campaigns through data-driven decisions.  In this guide, we’ll do...

Your product may be set to be the most revolutionary thing to grace your industry, but how do you know whether it will soar upon launch or crash and burn? This is where product market fit comes in, and all startups go through this process. In essence, product market...

Surveys and questionnaires gather information from a specific group to meet a goal. In marketing, both are indispensable tools for gaining insights into customers’ behavior and opinions of a brand. However, surveys are questionnaires, but not all questionnaires are surveys. And no, we shouldn’t use these terms interchangeably. Learn...

Close-ended questions allow you to create surveys that are easy to answer for respondents. In turn, it will be easier for you to collect quantitative data and conduct statistical analysis on any particular aspect you want to study. Unlike open-ended questions, these questions only require a one-word answer or...

Utilizing demographic survey questions gives you a clear idea of who your customers are–more specifically, where they live, how old they are, what religion they follow, and so on. For most people, this information is a solid representation of one’s persona, even if it’s just a glimpse. However, good...

An effective survey is the best way to collect customer feedback. It will serve as your basis for multiple functions, such as improving your product, supplementing market research, creating new marketing strategies, and much more. But what makes an effective survey? The answer is simple–you have to ask the...

The success of your business hinges on more than just attracting visitors to your website. It’s about making them stay, engage, and convert. Two critical metrics that give insight into how well your website retains visitors are the bounce rate and exit rate. In this article, we will see...

Close-ended questions are the “essence” of each survey and poll, as they can bring the numbers and help you gain more data-based insights and eliminate all the guesswork. In this article, we’ll see what close-ended questions are, go through the main types and use cases, and finish up with...

When you get feedback from customers, the goal is to get real insights, not just yes or no answers. Open ended questions are your ticket there. They’re like keys that unlock what’s really on your customer’s mind, giving you the full picture. Think of them as conversation starters; they...