Copy FullSession code that shows on your setup page.
Paste the copied code into the <head> of every page you wish to track. Then verify your installation as shown in the setup page above.
In 2021, user behavior is king, that is – understanding user behavior and predicting your website visitors’ next move.
As assumption is the base of all slip-ups, especially for those running a website or an online store, you need to be very careful with the way you scan your web pages and collect your incoming feedback. Data collection is not as easy as it may seem.
Unfortunately, not much can be achieved by analyzing the number of filled-out forms, placed orders, or support chats on your website pages.
To make decisions that will drive your business forward and help increase your conversion rate optimization (CRO), you need to gather data based on website analytics and other marketing tools to understand user behavior and its motives.
With the right set of tools that examine each significant user action using heatmaps, session recordings, and others, you’ll tackle the right points of customer feedback – everything from what they do on your website to what their usual interaction process with your pages is.
A lot of people want to know what the best heatmapping tool is and how they can collect data effortlessly.
Being among the most popular tools that offer heatmap reports and user session recordings, Hotjar and Crazy Egg position themselves at the very top as the best digital marketing tools out there.
However, as there are hardly any differences between the two, users have difficulty picking between them on their own. And, that’s why we’re here!
Read on to find out which heatmapping software between Hotjar vs Crazy Egg is the better option, and ultimately, make an informed decision about which would be the better conversion tool for your site.
Go through this Crazy Egg vs. Hotjar comparison to spot the main differences between these two tools and decide which one is best for your business needs.
In addition, HotJar’s JavaScript files have been reported to conflict with some of the JavaScript libraries some websites use. If that happens to you, you can switch to Crazy Egg as Crazy Egg users haven’t yet reported experiencing compatibility problems.
Website data gives you the necessary insight to take informed action, capture and digest your users’ data, see how they interact with your website. It also helps you understand which areas your website visitors fancy the most and why, and how you can help them find a solution they seek.
In that sense, no matter the size of your organization or the industry you are in, don’t hesitate to invest in the best heatmapping software for your business.
In return – you will boost or spike resurgence in your conversion rate to drive leads, subscriptions, sign-ups, and sales through the roof. What is more, you will almost certainly reduce your bounce rate, as well.
Comparing Crazy Egg and Hotjar makes it clear that both solutions are high-quality, trusted tools that will help you collect feedback from users by using site analytics. What are site analytics, anyway? Simply put, they are Google Analytics on steroids.
According to four-year statistics captured by Datanyze, a trusted analytics and tracking firm, both Hotjar and Crazy Egg are used in over 100,000 busy, Alexa-ranked sites on the web.
Also, as you collect and capture user data, Hotjar and Crazy Egg make understanding your prospects an insightful, visual and fun experience, helping you get deeper insights and paint the big picture of how your users interact overall.
Hotjar vs Crazy Egg similarities continue to roll out from there, serving different client experiences for different webmasters. What are these experiences?
If you are a marketer who wants to capture your users/visitors’ aspirations vividly, signing on to either of these two tools is a fantastic idea.
Our research and general experience with Hotjar and Crazy Egg is that both tools have an approachable learning curve and are easy to learn. They plug into your website and guide you to an immediate sign-up page and a form that needs filling.
Hotjar and Crazy Egg guide you through the initial steps of installing the code, their features resources, and the application of the same.
If at any point you stutter, Crazy Egg shines together with Hotjar here, allowing users to email a webmaster friend or use Google Tab Manager to roll out the code.
Upon signing up, you’ll immediately get an account that will let you view, review, and control a cluster of aspects.
Hotjar is exceptionally fantastic here in that you can group other similar or related sites and view and configure them from one dash.
Too many scrambled eggs here when it comes to Crazy Egg support. At the time of writing, Crazy Egg delivered support directly proportional to the parcel of your pricing scheme. Meaning, when you use its free trial and cheaper plans, the platform support you’ll get is – well – cheaper.
There have been numerous complaints about generic responses from Crazy Egg agents, and not much assistance provided.
Hotjar, however, is an entirely different story. Both live chat support and phone support were offered on the Hotjar website, with customer support agents very agile, helpful, and reliable at the time of writing.
Even when you contact Hotjar via emails or chatbot messages, they will take a short time to respond and make sure they leave you with the answer to questions you were initially perplexed about. What a game changer this Hotjar, right?
While on the topic of support, you can use Hotjar tracking features and Hotjar analysis on a number of devices and operating systems – whether mobile devices, desktop, laptops, or mac.
Using your Hotjar account’s dashboard, you will get to monitor and track what your users clicked, tapped, and scrolled through.
Crazy Egg users will get similar functionalities with a slight difference – Crazy Egg integrates with different third-party sites.
Although both Hotjar and Crazy Egg are basically Google Analytics alternatives – as a loud testament – neither of the two integrates with Google Analytics. Thus the in-page analytics for form analytics, content, and web page analytics will differ from what you may have used to get with Google Analytics.
What does this mean for you, the user?
The analytics you get won’t be any less helpful than those with Google. Instead, you’ll get better metrics that will help you gauge the success of your site.
Sorry to disappoint, but Dropbox and Google Drive do not make the final cut into either Crazy Egg or Hotjar.
Yes, plugging into these two for backing up heatmap reports and analytics and syncing that information with multiple devices in different locations would be helpful, but – it is what it is.
Here’s another info you (maybe) won’t like: Neither of the two tools integrates with Slack, Salesforce Sales Cloud, Twitter, Facebook, and Campaign Monitor.
Crazy Egg advocates rejoice because your favorite tool integrates with both Optimizely, Boast, and Bitium.
For instance, when you integrate with Optimizely, setting up heatmaps will be an automated task where their user recordings and heat map tool get tagged by source, giving you extra options to store more visitors’ actions data.
Hotjar does not integrate with Optimizely, Boast, and Bitium, but it does with HubSpot Marketing and Shopify instead.
That means that Hotjar will serve you just right if you are gearing your site towards inbound marketing and funneling.
In fact, while Crazy Egg is more about capturing the data to understand what places and site feature your website users are interacting with, Hotjar is highly pitched towards helping you gain data that can take you to boost your funneling.
Initially, Crazy Egg does not support A/B testing like Hotjar. Nevertheless, suppose you want to utilize A/B testing to decode how visitors interact with your site’s UX. In that case, you can integrate your Crazy Egg account with UserTesting, and you should get the result you are after.
If you are looking to identify your website’s UX design issues along with your website visitors and users’ behavior, Hotjar could be right up your alley.
This website analytics tool also integrates particularly well with WordPress and Magento, some of the best systems and business applications.
Here comes the tricky part –
As both Hotjar and Crazy Egg are web-based platforms, the companies still don’t offer a mobile app to help you see what individual users engage in while on the go. You can, however, see what mobile device visitors are doing on your site at any time.
Nonetheless, you can use either user analytics tool with your Windows, Mac, or Linux devices. But while Crazy Egg leads here as it comes with Android and iPad/iPhone support, Hotjar is conspicuously missing both.
Again, it is up to you to decide exactly what matters to you and your website goals.
Both Hotjar and Crazy Egg offer a number of features which we’ll take a quick look at.
Hotjar offers impressive tools.
Heatmaps enable you to see what people are clicking, what device they are using, where and how far down they scroll, and what source they came from.
The “hottest,” fiery-colored white patches signify where most visitors are going, interacting with, or clicking on.
A heatmap tool helps you gather a ton of valuable data.
This fantastic tool lets you track and monitor your website visitors’ actual visits and interactions in real-time and motion with session replay. Proper session recording helps you learn precisely how they interact with particular features of your site.
Another amazing duo of tools at Hotjar is to help you gather constructive user feedback. Information gathered through pools and surveys lead towards optimizing your site for better user experiences or any other website goals.
For those of you who would like to reach out to individual users and hire them autonomously, Hotjar gives you the power to do so! Why recruit user testers?
Because who better than real-life users to ask about ways to improve your UX design; this unique feature allows for their incoming feedback to be an honest overview of their browsing experience on your website and ways they think it needs changing.
Conversion funnels help you learn how people are progressing through a series of desired actions encouraging you to come up with ways to motivate them to take your desired action.
Here are the features CE offers.
Crazy Egg offers only Heatmaps, which further branch into more sub-features. These features work almost the same way Hotjar’s tool do.
The least engaging spots are indicated in blue, while the most clicked ones are shown in red, letting you focus on optimizing either some more.
Confetti is a tool that displays hotspots like taking an X-ray of your web site. If you have thick text and multimedia on your site, confetti can appear a little cramped.
Scrollmaps indicate how far down your website the visitors are getting helping you come up with ways to motivate them to browse further down your pages or decide where to place your call to action tags.
This feature helps you get a grasp on the number of user clicks and how many link views a particular page is getting.
The all-important question on everyone’s mind is: How much do these tools cost, and which one pays off more?
With all the factors, comparing the two plans isn’t the easiest thing to do, nor a fair one. For that reason, here’s each tool’s basic pricing model and the plan they offer laid out for you to decide on.
At Crazy Egg, the pricing model is rather straightforward.
As you go up and sign up for a more expensive plan, you can track more page views and record more sessions. To that end, there are four primary pricing plans available and a fifth option to build a custom plan just for you.
In addition, Crazy Egg offers a 30-day free trial on all four of its pricing tiers if they so wish.
Hotjar costs come a a simple, user-friendly pricing structure and a set of competitive pricing plans that work for most businesses. That said, there are four plans to choose from.
As of recently, Hotjar features a “Hotjar Partner Program” that – as advertised on Hotjar website – invites you to introduce your clients to Hotjar, and you can earn up to 25% recurring revenue for every Hotjar referral.
Hotjar also offers a 15-day free trial. Check out these Hotjar alternatives.
Figuring out which tool between Hotjar and Crazy Egg should choose is not an easy task. Both come with a set of incredible features that suit different marketers and website owners differently.
To opt for a better website and conversion rate optimization solution, assess your goals to help you learn what your users want and need, how and how often they interact with your website, and almost with what zeal. Either tool will help you access this information by literally enabling you to see it on your site.
Either Hotjar or Crazy Egg offers users an amazing experience, depending on what they need. The tools help you optimize landing pages and opt-in forms, fix user experience glitches, and boost conversions, increase loyalty and rocket sales. It’s up to you to pick which tool will push for that to happen.
Recent Survey Results: Consumers Don’t Simply Care About Price and Product — They Demand a Great Digital Experience, Too
Digital experience is emerging as a key factor for online engagement for consumers in North America, according to a recent survey from FullStory.
Key findings from the digital customer experience survey can guide online merchants and service providers as they seek to capitalize on changes that developed during the COVID-19 shutdowns, when much of the nation’s commerce moved from in-person to online.
In the FullStory survey, 1,500 consumers in North America were asked about the digital issues they find most frustrating, particularly during online transactions, and what sorts of issues are encountered.
The results point toward growing awareness that good customer experiences are no longer sufficient for merchants who want to thrive in the post-lockdown economy. What’s critical now is the focus on great digital customer experiences. (Check out, What is Digital Customer Experience?) They also point out the value of advanced tools like a website heat map and the value of a digital experience manager.
As the digital experience survey shows, customers no longer base their loyalty on price or product. Instead, they are loyal to companies that create a great digital experience and back that up with good prices and good products. But creating this great experience is no easy task, since it must be implemented and maintained across a wide variety of channels, and done so consistently.
The key points from the survey include several important factors:
Tips for Creating Great Digital Experiences in 2021
There are several good tools that business owners can implement that will help them create and maintain great digital experiences that win and keep customers in 2021 and beyond.
Creating a new position for a digital experience manager can help set and maintain an overarching digital experience for customers no matter their intent or preferred platform.
Working in tandem with search engine optimization specialists and content markets, the digital experience manager is responsible for strategy and operations that create great site experiences as part of broader e-commerce efforts. The role leads end-to-end digital consumer journeys by enhancing the company’s brand narrative and inspiring consumers to buy and buy again — not just because of a product or price, but because they love the experience and the company.
Digital experience managers will:
If you aren’t fully engaged in site creation and maintenance you could be forgiven for not knowing what a website heat map is. This relatively new tool shows how users interact with your website. You can pinpoint elements of your website layout that deserve extra attention and care.
Website heat maps show the level of interaction or engagement in overlaid colors. The more activity, the warmer the color — just like weather temperature heatmaps (Check out, What is a Website Heat map Tracking Tool). They can record interactions such as scrolling, movement, attention, and location. The colors can be used to replace numerical analytics and overlaid directly on the web page itself, which makes it easier to spot underlying trends and forgoes the need to crunch numbers or compare metrics.
For UX designers, Website heat maps can:
Behavioral analytics examine the reasons underlying customer behavior. This can include analytics such as page views, time on page, bounce rate, email signups, and more.
Understanding these data is crucial if you want to optimize your company’s conversion, engagement, and retention. With the right tools, every member of your marketing team, from social media content creators to those driving email conversion campaigns, can use data to make decisions, increase engagement, and drive sales.
If the last 18 months have proven anything, it’s how quickly the world of online marketing can change. It further shows how companies positioned for success were able to pivot quickly and adapt to those changes — and how less agile companies wallowed and saw their sales lag or their operations shutter altogether.
While our daily lives may be returning to normal, online marketing surely isn’t. Are you positioned for success?
Artificial intelligence is moving into the mainstream, with many consumers now happily comfortable interacting with chatbots and, in some cases, preferring them to live humans. Advances in machine learning will continue to improve how AI cangrow your brand, from making product recommendations to customers to assistance through voice search. You can put AI to work in several ways, with more coming online all the time:
Celebrities have long been put to work selling everything from sports cars to dish soap, and that trend is hard at work in social media, though it is influencers who are doing the heavy lifting now. Why? In general, it’s much cheaper to contract with an influencer to promote your products, and influencers have often gained highly devoted, highly focused following around specific activities. With a small amount of homework, you can find an influencer no matter what segment you are selling in, from vegan cupcakes to long-distance mountain biking. How you work with an influencer can depend on who you are, who they are, and what you are selling. A good tip is to build a relationship, promote their page, provide them with free merchandise, and give them the freedom to create contentaround your brand as they see fit.
Everyone who is anyone is selling online now, but consumers have always and will continue to favor ease and convenience, and while even your corner barbershop offers online shopping now, online marketplaces like Amazon and Walmart will continue to dominate the online shopping experience. There are several reasons for that, with choice and convenience topping the list. A quick look at product pages on Amazon, for example, shows you that those stores sell not only their own products, but products from thousands of vendors. Other giant retailers, like Best Buy, have followed suit. This creates for the shopper a single destination where they can compare products, prices, and services on a huge range of items — something your corner store simply can’t do. Meanwhile, the satisfaction of two or three-day shipping and free returns makes the experience that much better.
Shutdowns and stay-at-home orders did not just mean that consumers went online to buy coffee beans and sweatpants. This is another area where the market was severely disrupted in 2020, which saw everything go on sale online, from sofas to mixed drinks to go. It’s possible these changes will slow down and this trend might retrograde somewhat as people rediscover the convenience of in-person shopping and resume their regular routines, but it certainly won’t stop. Businesses can adopt new strategies to take advantage of this trend almost no matter what industry they are in. Just about any product you sell can be bought online, and almost any service you perform can be purchased, paid for, and scheduled online. The secret is to make it convenient for the buyer — and more convenient than what your competition is offering. UX can play a role here by creating an online catalog and content to match, plus a user-friendly buying experience that drives conversions.
2020 showed the continuing power of social media as a selling platform, and with new options coming online seemingly every month, this will continue to be a powerful commerce platform in 2021 and beyond.
The easy availability of data is reshaping how merchants tailor marketing campaigns and products, but in some cases, that data can feel overwhelming. The standard metrics will still play a huge role in how you market, from bounce rates to click-to-open rates, and these can paint a detailed picture of your marketing success. But new analytics offer even more granular detail, and will soon be able to identify price sensitivities, full-price payment likelihood, and even cart abandonment likelihood. eCommerce sites can begin by ascertaining just what data they have access to either immediately or through a service upgrade. Look for data that segment your audience by demographic data and channel, then identify impactful content and integrate it all with your CRM and CMS for a broad view of your eCommerce business.
Omnichannel marketing is viewing an experience through the eyes of your customers, orchestrating the customer experience across every channel so it is seamless, and consistent messaging no matter the platform. For merchants, this not just optimizing user experiences across mobile, tablet, and desktop, but also optimizing that same experience through every channel that you use, from social media to email marketing to bus stop banners. Several tools have emerged to help retailers structure these new relationships, including Amazon, Pinpoint and Amazon Personalize.
Digital Experience Platforms (DXP) make way to collect fast, multi-faceted, and high-stakes digital experiences data. A digital experience manager can use the data on digital engagement and digital experiences from a DXP or other behavioral analytics software to fine-tune a brand’s customer experience. These tools offer more frequent and complex data than offline customer experience data. With these things in mind, the question begs: how can companies reap the full potential of a great digital experience?
In essence, Digital Customer Experience is wherever customers take part in a company’s digital engagement efforts through the internet. More technically, Digital Customer Experience (CX) is the aspect of a company’s CX initiative involving digital experience platforms (DXP), such as mobile devices and desktops. It also includes digitally-mediated experiences such as personal applications and social media content. Additionally, Digital CX encompasses digitally-connected environments, such as IoT and voice-activated devices.
A recent study found that 65% of customers are willing to recommend a brand with just their experience on the app or website. Thus, companies must grasp how their digital touchpoints affect their customer perception and loyalty.
Based on the same research, there are three core ingredients to optimize digital engagement: overall digital customer experience. These include:
Customer Experience (CX) generally encompasses any channel people use to interact with companies. This includes both traditional service platforms and emerging digital experience platforms (DXP).
More specifically, digital customer experience (DCX) covers digital engagement, involving the optimization of front-end and back-office services and processes that benefit customers. Since both traditional and digital customer experience concepts share the same goal, they often overlap to meet customer expectations. Hence, instead of defining what digital customer experience is, it might be clearer to determine what it is not. Therefore, a company can develop a better digital engagement strategy by employing the right DXP or behavioral analytics software, enhancing overall DCX.
As the marketplace gradually shifts digital, it is only suitable to address the common misconceptions that hinder companies from harnessing the power of Digital Customer Experience. Some of the most remarkable misconceptions are the following:
Seamless Digital Customer Experience can benefit businesses and customers alike.
From a business lens, employing and maintaining a seamless DCX can be tricky. As customers switch from one channel to another, the complexity of customer journeys cannot get accommodated by a single digital experience platform (DXP). As digital channels continue to increase, providing the best DCX can be challenging. Still, with a visionary digital experience manager, the right digital experience platform (DXP), and the right behavioral analytics software, you can achieve it.
From the lens of a customer, it is a different story. Customers do not mind business technicalities such as online or offline, owned or non-owned, or marketing or e-commerce. As long as companies guide and lead them to their desired goal, they do not care.
Businesses must adopt a customer mindset to provide a seamless DCX. A digital experience manager can develop an optimal omnichannel experience by viewing changing channels and moving between touchpoints as something incidental to user goals and needs. Meaning, customers will recognize the consistent presence of the brand wherever and whenever they engage with it. This allows them to continue with their journey smoothly and conveniently as they please.
As established, Customer Experience coincides greatly with Digital Customer Experience. Thus, many companies question the relevance of managing their digital customer experience when focusing on customer experience in general. To shed light on this issue, here are two approaches to consider:
First, companies can focus on the holistic customer lifecycle. This way, companies can give equal attention to digital and traditional customer experiences and complement each other, thereby optimizing both. With this approach, companies can treat DCX as part of the broader, more general customer experience strategy.
Secondly, companies can focus on digital customer experience. Contrary to popular belief, DCX is not simply a subtype of CX. Online and offline customers possess different needs and expectations. Going digital from a traditional channel does not assure the transference of best customer experience practices, thus, focusing on digital customer experience is critical.
Whatever approach a company undertakes, both systems have value. The efficacy of the process now lies in the customers and the company’s digital touchpoint maturity. The bottom line remains; customers have high expectations for the quality of service to which companies must deliver or run the risk of unpleasant customer experience and eventually lose customers.
FullSession can help a digital experience manager develop an experience management program to help ensure a successful outcome. Among are the best practices to integrate into any eCommerce or SaaS DCX program to keep up with the up-and-coming trends.
By optimizing and standardizing omnichannel engagements, eCommerce and SaaS companies can level the playing field across their touchpoints. With a consistent omnichannel strategy, customers can easily recognize brands, thereby slowly building up loyalty. It also allows customers to seamlessly transition between using your services on any of their devices.
Only still in its nascent phase, digital customer experience management is an ongoing program of improvements. Companies need not hurry results or fall impatient waiting; instead, they must see the potential that developing a solid DCX with the right digital experience platform and behavioral analytics software holds.
Companies must consider that what they are investing for is a framework capable of accommodating future improvements to keep up with the ever-changing world, not a one-time project to complete and move on. This involves constant testing to find areas of your eCommerce or SaaS DCX that can use improvement as well as the areas that are already thriving.
A common factor accounting for a company’s downfall is its failure to close the loop. Closed-loop feedback involves following up on customers who have put forward feedback, especially a negative one. Connecting with customers and working towards the alleviation and the rectification of the problem can be pivotal in turning negative experiences into positive ones capable of strengthening customer relationships founded on trust and loyalty. It also provides a great source for potential new features and improvements to a SaaS product.
Not all companies can employ closed-loop feedback; thus, companies must prioritize high-value and recurring customers, and give prompt service to correct the issue.
Communicating the companies drives and actions towards the optimization of DCX is something customers would be happy knowing. Harboring transparency gives the customers the impression that companies listen and care. This transparency fosters better and stronger customer relationships and encourages them to offer more feedback to better the company. SaaS companies can utilize a feature roadmap showing how they intend to improve the customer experience of their platform.
Companies must regularly conduct digital engagement and DCX evaluations. With the right digital experience platform and behavioral analytics software, a digital experience manager can conduct a streamlined study to know the next steps to undertake.
Aside from platforms and various software, they can use the number of paths their customer uses to pinpoint weak points and persistent feedback areas. With the information gathered, companies can now adjust their systems and implement an action plan to rectify issues that hinder customers from having a seamless digital customer experience.
With the seemingly laborious and difficult job of customer experience management, companies might feel overwhelmed. But, they do not have to. Help is available.
With FullSession, companies can create a more collaborative environment as part of their drive to employ the best practices that ensure a seamless digital customer experience. Moreover, FullSession offers different features to cater to the most pressing needs of a company:
As the marketplace turns digital, companies must not get lost in technology and remain a customer-centric perspective. With the overwhelming task of delivering only the best services to their customers, companies can turn to FullSession to provide the best customer digital engagement programs and the best overall digital customer experience.
In this modern-day and age, people’s lives are becoming more interwoven with technology. Thus, companies are constantly searching for ways (like enhancing digital customer experience trends) to meet the contemporary man’s demands and keep abreast of the tightening competition in the digital landscape.
With the onslaught of COVID-19 last year, consumers’ demands for instant services have only grown higher. As people increasingly spend more time online to shop, seek entertainment, and connect with other people, the e-commerce trend will likely continue to boom with time.
Companies need to adjust their sales and meet these increasing demands to stay afloat with the competition. Some ways to do so include monitoring digital customer experience strategies & trends, enhancing customer interaction, and adopting digital customer experience best practices. With FullSession, companies can do just that.
This article will explore five critical digital customer experience trends & best practices in 2021. Moreover, see how FullSession can help enhance digital customer experience trends by offering in-depth analytics on how customers interact with websites.
In 2020, nearly 20% of the global workforce began working from home. This sudden shift, coupled with budget cuts at many companies, has brought out inefficiencies that were less noticeable in conventional office environments to the spotlight.
As per Adobe, 53% of large organizations reported that outdated work practices have slowed down their processes. This hindered meaningful digital transformation in 2020. Moreover, Adobe pointed to data silos as an example of an ancient practice that impedes progress.
Thus, in 2021, companies should adopt digital customer experience best practices such as automating work processes to substitute outdated, tedious, and expensive workflows. Companies need to rethink how their teams collaborate and share information, resources, and goals. Ironing out past practices’ wrinkles usually involves restructuring teams, aligning goals, and eliminating data silos.
When executed seamlessly, the first among the digital customer experience trends and strategy can also enhance customer interaction. With FullSession, companies can create a more collaborative environment as part of their drive to employ customer experience best practices.
FullSession has a Session Recording feature that allows companies to conduct usability testing to monitor customer interaction with their websites. With the Session Recording feature, FullSession will enable companies to track clicks, taps, and mouse movements to visualize user frustration. They can then use this information to come up with adjustments to improve customer interaction and overall digital experience.
Omnichannel marketing has already been a growing concept to increase the presence of brands across digital channels and social media platforms. However, from a digital experience aspect, omnichannel customer service helps companies to suddenly shift their remote work and teams’ distribution.
In adopting omnichannel customer service, companies must use a CRM system to organize customer data in one central place. Additionally, companies can incorporate their CRM system into their CMS for a more comprehensive view and more convenient management of their content and customers, also from one central place.
FullSession offers companies an Interactive Heatmap feature that replaces regular website heatmaps to enhance customer interaction and digital engagement.
With more and more customers willing to divulge data if it means more benefits for them, companies can get ahead of the game and improve their customers’ experience. They can start adopting one of the best practices of the customer experience to enhance the customer experience — Predictive Analytics.
FullSession houses several tools for companies to support and strengthen their predictive analytics strategy.
Gone are the days when the competition was all about offering lower prices, free shipping incentives, and other enticing promos. Smart brands now offer something customers are willing to pay for — shared values.
With such pressing issues at hand, such as climate change and social justice, more and more people are looking for ways to align their shopping habits with the values they hold deeply. When asking customers to choose between two nearly identical brands, people chose the brand that shares a specific value as them. Even though if it meant paying at a slightly higher price.
In research conducted by IBM, 77% of consumers look for brands that offer sustainability and are environmentally responsible. Furthermore, 72% of consumers are willing to pay a premium for it.
Also, Edelman found that 81% of consumers consider a brand’s stance “to do what is right” as a deciding factor in their buying decisions. Moreover, 69% of consumers are increasingly concerned about a brand’s impact on society in general.
As consumers become increasingly aware of different causes, companies must become vocal about the values they stand for and support. To get the pulse of the consumers, FullSession offers companies an enhanced Customer Feedback feature. This feature allows brands to quantify customer sentiments across online platforms and connect quantitative and qualitative insights for better decision-making.
As the competition for consumer attention grows more aggressive each day, companies constantly find new, better ways to resonate and build loyalty with their audience. Through storytelling and content marketing, digital marketers are increasingly focusing on building emotional connections. This creates relationships with customers instead of employing traditional product advertisements.
Although storytelling and content are not new marketing concepts, they are becoming more prevalent in the advertising space.
Aaron Orendorff explains, “The power of content lies in entering an audience’s heart and mind through a consistent story well told; one with people, not products, at its core.”
Correspondingly, interactive marketing content is also becoming more popular in 2021. Interactive marketing content encompasses any strategy that promotes customer interaction rather than just ads to look at or scroll past. These include:
Video content that appears across a multitude of channels. Quizzes that curate a personalized experience or information for users. And Augmented reality ads such as a 360-degree view of a store or hotel.
In essence, marketing that highlights humans and the human experience is the way to the customers’ hearts in 2021.
In the rise of various digital customer experience trends and strategies, companies can turn to FullSession to provide the data they need for optimizing their customer experience.
To withstand the test of times, business owners must constantly improve and enhance their products and services. Whether your business is in its neonatal period or has already established a brand that customers have grown to love, the need to keep abreast of the reigning successful marketing strategies & trends in 2021 to keep your e-commerce business afloat remains the same.
After finally launching an e-commerce website, you feel as though you had a breakthrough in your business. But now comes the challenge of effectively marketing your site to drive sales. In order to know the effectiveness of your successful e-commerce marketing strategies, you need top-notch analytics tools such as FullSession. So, here are three effective marketing strategies in 2021 which you can implement into your e-commerce business:
In this day and age, most users look at your business’ website to see what your brand has to offer. With that said, your brand’s website becomes the primary place where users can learn more about your brand. So, with effective & successful e-commerce website marketing strategies, you can turn these users looking to learn more about your brand into paying customers.
Usual inbound marketing strategies are funnel-shaped. Potential customers are on the internet, navigating through search engines, perusing article contents, and utilizing apps. The responsibility of luring in potential customers to your website lies on you. With an effective and efficient inbound marketing strategy, the process of attracting and gravitating people towards your website, and thus, your brand, can be relatively easy.
Since there is a chance that your brand’s website might be a user’s first impression of your brand, it is vital to create a good and lasting impression. Specifically, an optimal website offers a branded and yet, personalized customer experience that allows them to feel what your brand offers and stands for. You have to remember that your website significantly impacts your brand’s overall online presence.
The following are marketing strategies in 2021 which you can consider and employ for your e-commerce business:
Putting up a website with high-quality and original content is key to resonating with customers, making them want to connect with you, purchase from you, secure loyalty to you, and even promote your brand for you.
As more and more people turn to social media, social media marketing can be a powerful tool to connect and communicate with your industry, customers, and market intimately. Social media can be a great platform to generate engagement and interaction. To boost traffic to your website and broaden your brand’s customer base, you can create brand videos using an online social media video maker and use these videos on various platforms like Instagram, Facebook, etc.
Ensuring that your company’s tone and personality through social media align with your brand’s core is very important to harbor a strong relationship based on trust with your target market. It is important to make sure that your team and your brand maintain a unified style.
When entering the online marketing competition, proper content marketing can put your brand ahead of the game by attracting more positive attention, interaction, and long-term conversions. By providing new information relevant to your audience through constantly creating and promoting original content, your brand is on its way to becoming a staple in your industry.
Whatever form of content you wish to release for your audience, whether blog posts, videos, or newsletters, it is important to brainstorm with your team before going through a plan. Create and promote diversity within your team and encourage them to speak up. Additionally, it would be wise to invest in high-quality software, subscriptions, employees. And also conduct training for your team to optimize and maximize your content marketing efforts.
It is important to optimize your website’s layout by checking on the language and order of conversion elements. Also, you must check for the strategic placement of icons and elements after launching your e-commerce website. When you put yourself in your customers’ shoes, you would want an easy, straightforward website with a convenient checkout method. And that makes it easy to buy products or services. Then, you can test whether your layout works well or not through a session recording tool such as FullSession. The FullSession tool tracks how your users interact with your site. Based on the results, you can make continuous improvements for a seamless customer experience.
Furthermore, make sure to evaluate the language displayed on your pages. The language in your conversion elements, and the order and placement of icons and other components. You can seek professional advice for this, or you may opt for various usability testing methods.
User Behavior Analytics technology allows for detecting unusual or abnormal behavior from hackers, insiders, or even malware or other processes based on the patterns of usage. Although UBA cannot stop hackers nor insiders from infiltrating your system, its ability for early detection can decrease the possible damage.
Furthermore, UBA technology is one way of collecting and integrating quantitative and qualitative data about your site’s visitors to grasp how they interact with your product or pages and can even answer why. You can utilize tools such as the interactive heat maps in FullSession to understand exactly how your users interact with your site.
UBA tools can answer behavioral questions regarding your visitors and customers — something that conventional web analytics cannot do, such as:
As established, giving good customer experiences is of utmost importance as it is the impression you leave your customers with and, eventually, the perceptions they will associate with your brand.
Delivering a good customer experience is like planting several good seeds. And when it’s time to harvest, you get to look forward to reaping a multitude of rewards like the following:
Research suggests that when you provide your customers with good experiences, 86% of people will manifest brand loyalty. Aside from gaining 140% more profit, a ripple effect occurs as loyal customers become unpaid promoters of your brand. Furthermore, it is essential to note that 97% of customers ponder on reviews before purchasing. And consumers read an average of 10 online reviews before they commit to a brand.
Besides the increased profitability brought about by brand loyalty, Research suggests that 86% of customers are open to paying more to get a better customer experience.
According to Gartner, already 89% of companies compete based on customer experience alone.
Another research suggests that 32% of customers will leave a brand they have grown to love after a single bad customer experience.
According to Harvard Business Review, emotionally-attached customers are 25-110% more beneficial regarding profitability.
Customer experiences are not just important; rather, they are critical in the success of any organization. You can rely on FullSession to provide you with the data you need to determine the effectiveness of your customer experience efforts.