User Research

Utilizing demographic survey questions gives you a clear idea of who your customers are–more specifically, where they live, how old they are, what religion they follow, and so on. For most people, this information is a solid representation of one’s persona, even if it’s just a glimpse. However, good...

An effective survey is the best way to collect customer feedback. It will serve as your basis for multiple functions, such as improving your product, supplementing market research, creating new marketing strategies, and much more. But what makes an effective survey? The answer is simple–you have to ask the...

The success of your business hinges on more than just attracting visitors to your website. It’s about making them stay, engage, and convert. Two critical metrics that give insight into how well your website retains visitors are the bounce rate and exit rate. In this article, we will see...

Close-ended questions are the “essence” of each survey and poll, as they can bring the numbers and help you gain more data-based insights and eliminate all the guesswork. In this article, we’ll see what close-ended questions are, go through the main types and use cases, and finish up with...

When you get feedback from customers, the goal is to get real insights, not just yes or no answers. Open ended questions are your ticket there. They’re like keys that unlock what’s really on your customer’s mind, giving you the full picture. Think of them as conversation starters; they...

Improving user experience through feedback can take your website from good to converting. That’s where website feedback tools come in. They give you the insights needed to boost user experience and keep visitors coming back for more. These tools are crucial because they let you hear directly from users,...

As a website owner, providing the best possible experience for your customers should be your top priority. It means offering excellent products or services and ensuring your customers’ satisfaction with your business. One of the most effective ways to gauge customer satisfaction is via the Net Promoter Score (NPS),...

Keeping up with customer demands and expectations is crucial for any company that wants to stay ahead of competitors. You can collect product feedback to evaluate your product’s performance and customer satisfaction. This customer feedback can come as solicited or unsolicited. Solicited feedback refers to feedback that a company...

Aside from you and your team, the people who know your brand best are your customers. That said, your customers are the best sources of feedback if you want to improve your offerings and pinpoint areas where you might be lacking. Better yet, most customers are more than willing...

Designing an effective eCommerce conversion funnel can be daunting, but it is necessary to maximize sales. You must evaluate the customer journey, devise a strategy for guiding users through the funnel, create content to draw them in, and optimize the funnel for maximum efficiency. This process will turn website...