Comparison • Updated Nov 2025
FullSession vs LogRocket — behavior analytics for teams who need conversion wins in 2025 & 2026
LogRocket is excellent for debugging. FullSession is behavior analytics for Product, Growth, UX, and Support: session replay, unlimited heatmaps, and feedback on Starter; Funnels & Conversions, Form & UTM Analytics, Console/Network errors, Events & Attributes, AI session summaries and AI Filter Assistant on Business+.
Heatmaps
Unlimited on Starter
Funnels
Business+
Retention
6–12 months
Replay
SPA‑ready
Why teams look beyond LogRocket
FullSession focuses on prioritization + validation for business outcomes; LogRocket focuses on technical debugging. Use FullSession to find the biggest conversion blockers, fix in priority order, and verify impact with funnels—without guessing.
Feature snapshot
| Area | FullSession (Behavior Analytics) | LogRocket (Debugging) |
|---|---|---|
| Core focus | Replays, unlimited heatmaps, feedback; Funnels & Conversions (Business+); AI summaries | Replays with console/network logs; error tracing |
| Prioritization | Funnel Impact Scoring; AI summaries; plain‑text filters | Technical severity; error traces |
| Built for | Product, UX, Growth, Support/Success | Engineering, QA |
| Entry retention | Multi‑month options (e.g., 6 months on Starter) | Entry tiers often around 1 month |
| Setup | Lightweight script; SPA‑ready replay | Lightweight script; developer‑oriented telemetry |
Always check each vendor’s site for current plan details.
What you’ll accomplish in your first 14 days
- Find where users stall (SaaS: Signup → Aha → Activation; eCom: Cart → Shipping → Payment).
- Fix in priority order using Funnel Impact Scoring (no %-lift promises).
- Validate changes with Funnels & Conversions (Business+), plus Form & UTM Analytics.
- Speed triage with AI session summaries and error clicks → share to Jira/Slack.
Use cases by audience
All on one page—no maze of dashboards.
- SaaS PLG (Product & Growth): Activation funnels (Business+), Frustration Signals, feedback tied to sessions, Events/Attributes & UTM Analytics, Identify API, Segment/WordPress integrations.
- eCommerce/DTC: Checkout funnels with step‑level Impact Scoring, Form Analytics (Business+), UTM Analytics by drop‑off step, Frustration Signals on cart/checkout, exit‑intent feedback.
- Regulated teams: PII masking; GDPR/CCPA/PCI alignment; SSO/RBAC on upper tiers; audit‑friendly logs; access governance for replays; redaction by selector.
Feature checklist
- Session Replay (SPA‑ready), comments, skip inactivity
- Unlimited Heatmaps & Click Maps (Starter+)
- Customer Feedback (Starter+)
- Funnels & Conversions (Business+)
- Funnel Impact Scoring & Friction Alerts (Business+)
- Form & UTM Analytics (Business+)
- Console & Network Error Tracking (Business+)
- AI session summaries; AI Filter Assistant (Business+)
- Identify API; Events & Attributes (Business+)
Pricing snapshot
| Plan | What you get |
|---|---|
| Starter — $32/mo (annual) | Replays, unlimited heatmaps, feedback, frustration signals, Identify API, trends. Data retention: 6 months. |
| Business — $60/mo (annual, starts 15k sessions) | Funnels & Conversions, Friction Alerts, Funnel Trends, Form & UTM Analytics, Console/Network errors, Events & Attributes, AI Filter Assistant, AI session summaries. Data retention: 12 months. |
| Enterprise — Custom | Conversion Analysis, Top Events/Issues, Engagement Analysis, governance, SLA. |
How FullSession helps each role
- Product/Growth: prioritize UX fixes by negative funnel impact; validate after release.
- UX/Design: visualize hesitation and rage/dead clicks; connect feedback to the exact session.
- Support/QA: reproduce issues via error clicks + replay; share AI summaries to tickets.
- Engineering: concise context from replays and error telemetry; less back‑and‑forth.
- Security/Compliance: masking and role‑based access controls to reduce risk.
Compliance & security
PII masking • GDPR/CCPA/PCI alignment • SSO/RBAC on upper tiers • Audit‑friendly logs
FAQs
How fast can I see value with FullSession?
Install the snippet, invite teammates, and get first replays and heatmaps within minutes. With Business+, ship your first funnel insight within a week.
Does FullSession sample daily sessions?
No. FullSession records all eligible sessions up to your plan cap—no daily sampling—so launch‑day spikes don’t distort your data.
Which FullSession plan includes Funnels & Conversions?
Business+ includes Funnels & Conversions, Form & UTM Analytics, Friction Alerts, and frustration/error signals linked to replays.
How does FullSession handle masking, SSO/RBAC, and audits?
PII masking by default, GDPR/CCPA/PCI alignment, and SSO/RBAC on upper tiers. Audit‑friendly logs and permissions support regulated teams.
Is LogRocket primarily a debugging tool?
Yes—LogRocket excels at developer workflows with console/network logs and error tracing. Product-led teams often layer behavior analytics to prioritize CRO work and validate impact.
Does LogRocket have unlimited heatmaps on entry tiers?
Plan details vary over time. FullSession includes unlimited heatmaps on Starter; check the vendor’s pricing pages for the latest tier specifics.
Can both tools capture SPA applications?
Yes. Both support SPA‑ready replay. FullSession emphasizes low overhead and CRO workflows; LogRocket emphasizes developer telemetry.
What’s the switching effort from LogRocket to FullSession?
About 30–60 minutes for most teams: map events, rebuild key funnels/dashboards, validate masking and SSO/RBAC.
Internal links: Pricing · Docs · Install Guide · This page
Last updated: November 2025